Simple Marketing

Opinions expressed by Entrepreneur contributors are their own. The underlying reason people buy anything is psychological tension. People feel a tension between what they have and what they want. They are living in their current reality but they have a desired reality in their mind that would somehow be better. People buy something to resolve

Opinions expressed by Entrepreneur contributors are their own. Seasonal stories are events that are celebrated, often worldwide, every year such as Valentine’s Day, Christmas, Black Friday, Easter, 4th of July, Thanksgiving, Chinese New Year, Halloween, Mother’s Day and Father’s Day. Seasonal stories also include the 4 seasons: spring, summer, autumn/fall, and winter. Westend61 | Getty

Opinions expressed by Entrepreneur contributors are their own. It’s tough to make your marketing stand out any day of the year. It’s especially difficult around major holidays like Labor Day weekend, when seemingly every business is fighting for your customers’ attention. But it’s doable. Here are five unique marketing ideas to help you create more

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you’re running a small business, you need to capitalize on as many leads as possible. There are

Opinions expressed by Entrepreneur contributors are their own. When it comes to building a brand, social media remains one of the best tools in aiding a business in reaching its target audience. The medium builds brands, provides customers with information about their debut, and gives them a chance to provide feedback. The term “viral” is

Opinions expressed by Entrepreneur contributors are their own. Every day, a new company approaches me asking how they can expand their business, acquire new customers or increase their overall ROI. I ask them all the same question: Is your business on TikTok? And surprisingly enough, the answer is almost always a “no.” It shocks me

Opinions expressed by Entrepreneur contributors are their own. Quality organic traffic to a website generates leads day and night. Every business that wants to continue generating revenue needs an online presence, and search engine optimization (SEO) is the key to online traffic. However, as a business site grows from a small entity to an enterprise,

Opinions expressed by Entrepreneur contributors are their own. Who doesn’t love a good playbook? Lucky for you, there are millions available for anything you might need — so many that a quick Google search of “marketing playbooks” returns 45 million results in seconds. With titles ranging from the ambiguous (Complete Marketing Playbook) to the exceedingly

Opinions expressed by Entrepreneur contributors are their own. Whether you’re a content writer, copywriter or journalist, pitching is the first step to getting published. Unfortunately, it’s also one of the most nerve-racking aspects of writing. But, if you want to make a living at it, it’s something you’ll have to master. After all, being a