Opinions expressed by Entrepreneur contributors are their own. Venturing into the unknown can be difficult, but for business owners, taking a risk to try something new can pay off big time. Wade Dickinson, owner of Heirloom Engravers, had found great success as an engraver, with the endorsement of Tiffany’s and many other large corporations, but
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Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Under30CEO.com In the business world, having a consistent brand identity can set your enterprise apart from the competition. However, many companies grapple with a chaotic brand image that leaves customers unsure of their core identity. By finally injecting your brand with some
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Opinions expressed by Entrepreneur contributors are their own. The lingering economic uncertainty that started with the pandemic contributed to significant changes in shopping patterns over the past several years. Consumers now more than ever seek money-saving incentives such as discounts, shopping rewards (cashback) and digital coupons when shopping online. Not only have U.S. consumers stepped
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Advertising Standards Council of India (ASCI) has updated the definition of celebrities in its code to include social media influencers having a following of 500,000 or more. The ASCI code has a specific guideline for celebrities
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Opinions expressed by Entrepreneur contributors are their own. With more than seven years of experience as an Amazon consultant, I’ve witnessed firsthand the transformative power of the Amazon Brand Storefront for countless businesses. According to Amazon, Brand Storefronts that were updated within the past 90 days saw 35% higher attributed sales and 21% more repeat
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Google Ads API version 14.1 is now available – two months after version 14 was released. The minor update includes additional search term data, new recommendation types and account management assistance. Why we care. The updated version of Google Ads offers a range of new tools and features to help you better monitor the performance
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Opinions expressed by Entrepreneur contributors are their own. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you target specific consumers and track effectiveness while you focus on other aspects of
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Opinions expressed by Entrepreneur contributors are their own. From sports streaming and YouTube video series to satellite radio and podcasting, the media industry now offers a vast and exciting landscape for entrepreneurs aiming to make a mark. And with the meteoric rise of digital platforms, content consumption is at an all-time high, resulting in more
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Opinions expressed by Entrepreneur contributors are their own. A study by Nobel Prize-winning psychologist Daniel Kahneman showed that most decisions are based 90% on emotion and only 10% on logic. However, when companies promote their products and services, the message almost always focuses on logic, highlighting generic features, benefits and statistics. The result is often
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