Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID. Optimized targeting Optimized targeting helps advertisers expand their reach across relevant audiences and increase ROI by finding new and relevant customers likely to
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The last two years of the pandemic were challenging to say the least. It brought a huge shift in healthcare, lifestyle and work. If you were someone looking for a new job during the pandemic, you would
One of the biggest challenges a leader faces is how quickly and effectively they are able to solve problems. JB Kellogg, Co-CEO of Marketing 360, breaks down how to direct your focus and prioritize problems in real-time. — Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design,
A new setting in beta allows Google the ability to automatically create additional ad assets (header and description). The feature uses the creative content from the following sources: Landing page Relevant web pages Existing text ads in the same ad group Keywords in the same ad group How auto-created assets work. If you have access
Over the last few weeks, Instagram has been introducing new surfaces (what Instagram calls placements) and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. Music optimization for Reels To increase the adoption of Reels, Instagram has introduced free, high-quality songs from the Meta Sound
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Seedtag, a specialist in contextual
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded marketplace, entrepreneurs need to do whatever they can to stand out from the competition. That’s
Create great email marketing campaigns using our free template: https://clickhubspot.com/8y8 In this video, we’re covering 6 great email marketing campaigns. Don’t just take our word for it, these were chosen by the experts! Keeping your customers engaged via email can be a bit tricky but with these 6 different campaign ideas, you’ll be able to
HubSpot and Canva surveyed over 500 marketing leaders and learned how they adjusted their investments in response to the COVID-19 pandemic, and how they are planning to succeed in the new year. Take a look here: https://clickhubspot.com/0y7 The Growth Machine Behind Canva’s $6 Billion Business. From birthday greetings to event posters, Canva has made it
There are over 200 factors in Google’s algorithm. Wouldn’t it be great if you could rank higher on Google without learning each of those factors? Today I’m going to break down a minimalist approach to SEO. The only three things you should do every week to get traffic. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________
One of the greatest tools a salesperson has is the ability to set expectations. Setting expectations consistently and effectively throughout the entire sales process ensures everyone is bought in and on board. Let’s break down 8 tips on how to set good expectations during the sales process. Tip #1 – Make the expectations clear for
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. New media has changed the way entrepreneurs and small businesses attempt to reach and engage customers. Today, marketers
Learn How to Enhance/optimize your Youtube Videos for search: https://clickhubspot.com/OptimizeYoutube-seo Do you want to know how to enhance your Youtube videos in the second largest search engine? You might be surprised to know it’s YouTube. That’s because one-third of all online activity is spent watching videos. But with that much content, it can be difficult
HubSpot came together with LinkedIn to give you an actionable guide on building LinkedIn ads that convert: https://clickhubspot.com/l97 Watch and learn How to run LinkedIn Ads in 5 easy steps. LinkedIn is one of the best places to advertise your business. It has a high level of trustworthiness, and people are more likely to click
They say it takes six months to a year to start seeing SEO results. And you have to invest hundreds, if not thousands of hours to see results. But does it really have to be that way? Today, I’m going to break down how much time you really need to invest in SEO with a
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. It’s hard enough to make your business stand out from competitors in a highly competitive marketplace. It doesn’t
Download HubSpot’s Official “How to Start a Podcast for Your Business” Guide now [FREE RESOURCE]: https://clickhubspot.com/vsc Intellectual Property can help brands grow their business. Kipp and Kieran dive deep into the why and how they are preparing for the future. Do you think IP will be as valuable? Let us know in the comments below!
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