Opinions expressed by Entrepreneur contributors are their own. Thirty years ago, if you were a fly in a traditional PR agency back in the ’90s, you would see marketers shipping copies to television outlets, radio stations, magazines and newspapers to build their client’s brand. Back then, brand awareness was measured by the number of audiences
Opinions expressed by Entrepreneur contributors are their own. The holiday shopping drive is upon us. Is your Amazon business all set? Keep in mind that Q4 differs from any other time of the year — for consumers and eCommerce sellers alike. Between the holidays, shoppers will be online, purchasing gifts and splashing out more than
Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature. What you
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The market regulator Securities and Exchange Board of India (SEBI) is working on the guidelines to regulate financial influencers, often called finfluencers on various social media platforms like Instagram, YouTube and Twitter. The move comes after the
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Raising capital for a startup in times of economic expansion and prosperity is tricky enough, and in periods of economic downturn, it’s even harder. An investor’s appetite for investment and risk lowers considerably as they adjust
Opinions expressed by Entrepreneur contributors are their own. It can be tough to stay on top of all the latest marketing trends and find the right strategies to promote your business. This article will outline some of the most popular marketing strategies and explain how to use them to boost your business. So whether you
Opinions expressed by Entrepreneur contributors are their own. Evolution is inescapable, and it permeates every aspect of life. Many of us tend to resist this fact, inherently leaning on the comfort of what we know. However, it is a cold reality that those who do not evolve are inevitably left behind. This applies both to
Opinions expressed by Entrepreneur contributors are their own. Marketing can be a tricky balance. It’s not just about finding great ideas, but making them work for a target audience appropriately and meaningfully. It also comprises a number of parts, or “tools,” and wielding the right ones can be the difference between having people shrug at
YouTube is testing shopping features and an affiliate program for Shorts, its short-form video product. New shopping features will allow users to purchase products as they scroll through Shorts. The new affiliate program will allow creators to earn commissions when a product they recommended in their Shorts or regular video was purchased. While the affiliate
Opinions expressed by Entrepreneur contributors are their own. Too many business owners and entrepreneurs make the mistake of neglecting their personal brand. The two excuses I’ve heard the most? “I don’t need one” and “I can’t have one.” Nowadays, however, you most definitely do need a strong and memorable personal brand if you want to
Opinions expressed by Entrepreneur contributors are their own. When I left my job as a consultant in October 2021, I had never made more than $5,000 per month from my business. Courtesy of Clo Bare Money Coach In fact, when I made a plan to leave my 9 to 5, I had an honest conversation
Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or outright stolen in every arena, from graphic design to fashion, it’s more important than ever to protect yourself and your work. A quick Google search on
Opinions expressed by Entrepreneur contributors are their own. The coaching industry is growing exponentially across the globe. According to ICF, the size of the coaching industry can be estimated at over $2B USD already. Such interest is not surprising, as coaching is directly tied to clients’ growth, with studies measuring coaching as producing 200-500% ROI
With thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Ready to help your organization
Opinions expressed by Entrepreneur contributors are their own. There are about 4 billion loyalty program memberships in the U.S., and they’re all fueled by some type of reward. Yes, even Starbucks‘ recently-announced metaverse loyalty program is expected to deal in NFTs (a fancy way of saying a digital asset as a reward). Entrepreneurs, take note:
Opinions expressed by Entrepreneur contributors are their own. Often new companies think about public relations at the moment of the launch and not much after that. However, PR is an ongoing effort that should always be kept alive. Public relations is not just about writing good press releases. It’s about building and maintaining durable networks
Opinions expressed by Entrepreneur contributors are their own. Sometimes marketing is a relatively simple process. But what if the product or service you’re trying to promote and market is … well, to put it bluntly, boring? Lisa Schwarz, senior director of global product marketing at Oracle NetSuite, knows quite a bit about this challenge. Her
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