Opinions expressed by Entrepreneur contributors are their own. We hear it all the time: Businesses are more digital than ever before, and this continues to affect almost every aspect of how things are run within a company. But even in a “post”-Covid-19 world, what is something we will (hopefully) never replace with digital? Human interaction.
Search marketing continues to be a rapidly evolving space. There is a great demand for search marketing talent – specifically for people with subject matter expertise. I always hear it from recruiters and colleagues: “There just aren’t enough people who truly know what they are doing.” But is this true? What does it take to be
Elon Musk continues to reach out directly to Twitter users to get feedback on his newly acquired platform. In a tweet earlier today, the billionaire/Chief Twit turned his focus on lurkers who consume the content but don’t contribute. He politely encouraged these so-called ‘doom scrollers’ to get involved. “I meet so many people who read
Opinions expressed by Entrepreneur contributors are their own. It happens to all PR folks. You work on a great pitch, you identify the reporters and outlets you’d like to approach with that pitch and you pitch them when the time is right (for you). And then…crickets. Talk about frustrating — but it’s a frustration we’ve
Opinions expressed by Entrepreneur contributors are their own. In a recent Entrepreneur article, I discussed how brands need to be influencers to intersect the customer journey with a brand storytelling approach through the three Rs — relevance, reach and resonance. Telling brand stories relevant to your market in the right medium reaches the right consumers
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Nick Clegg, President Global Affairs, Meta, participated in a community immersion with leaders from WhatsApp’s Community Builders Program in India in order to discuss how the feature that was launched would help organizations stay better connected and
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. A brand, in essence, is a type of product or individual that operates under a particular name or identification. A brand is also a way to identify to whom a product may belong to, or where
SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives. As we head into the holiday season and at a time of giving thanks, here are three reasons businesses can
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Most business owners understand the importance of social media. Whether you are trying to build a brand and
Opinions expressed by Entrepreneur contributors are their own. Cryptocurrency today is a trillion-dollar industry. According to The Motley Fool, over 12,000 cryptocurrencies existed in the digital space in mid-2022. With $107 billion trading every 24 hours, the crypto industry is equally high-stakes and fast-moving. Effective marketing is crucial to ensure your crypto project is a
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. When bold-faced names are in search of cutting-edge tactics to gain that competitive advantage, there are few agencies willing to reinvent the wheel with bespoke marketing solutions. Enter Grey Smoke Media. Founded by Toronto-based writer and
There are many questions about content length in SEO and what ranks the best. While Google says there’s no specific word count they recommend, some studies have shown that long-form content tends to rank higher than short-form. If you’re interested in writing long-form content, you probably want to make sure it’s going to rank, get
Opinions expressed by Entrepreneur contributors are their own. Without customers, there’s no business. And how do you drive new customers or keep existing ones engaged? Simple. Growth marketing. It’s no secret that growth marketing is a valuable skill set to possess, from new startups to 30,000-employee behemoths like Uber alike. Take a look at available
Opinions expressed by Entrepreneur contributors are their own. Let’s say that your technology stack consists of SalesForce to store customer data, Marketo to nurture leads, Hootsuite to manage your social media marketing and Google Analytics to track website visitors. Siloed data is defined as all your platforms having different ways of storing and organizing data.
Opinions expressed by Entrepreneur contributors are their own. The key to presenting a consistent, compelling brand narrative is implementing an online marketing strategy that has high-quality content produced at scale at its core. Scaled content can be created by businesses of any size, regardless of the volume, and you can choose whether to outsource or
Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. The new ‘Conversions’ objective. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. Previously, Twitter advertisers were able to optimize campaigns to focus on clicks,
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