Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The ministry of electronics and information technology (IT), citing sources, said that the government is considering three grievance appellate committees (GACs) to look into complaints by users against decisions of social media platforms and consultations on various
Opinions expressed by Entrepreneur contributors are their own. LinkedIn is an untapped opportunity for entrepreneurs that are looking to stand out in a cluttered marketplace. For over 20 years, the platform has grown into a thriving social media ecosystem for business leaders to connect with customers in their networks. Today, it’s one of the best
Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. That’s why one of my top priorities this year was to help relaunch the Search Engine Land
Opinions expressed by Entrepreneur contributors are their own. Not all marketing is created equal. Some strategies are designed to yield results in the long term, but your average business owner doesn’t always have that long to wait. According to Statista, 21.6% of American small businesses surveyed claimed that the COVID-19 pandemic had a significantly negative
Opinions expressed by Entrepreneur contributors are their own. Going from unknown to must-have in your client acquisition process can be a challenging task. But it is not impossible. By following a few simple steps, you can increase your sales and become an authority in your industry. Below are three easy steps that anyone can follow
Lazy marketers tend to be amazing. I have over 700 people working at my ad agency NP Digital. Within the next 12 months, I’ll probably hire another 300 plus employees. Over the years, I’ve hired over 2000 people. That’s a lot of people, and I’ve learned that some of the best markers tend to be
Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. That’s why one of my top priorities this year was to
Opinions expressed by Entrepreneur contributors are their own. It seems that as your business grows, so does your website. Of course, this growth is generally a good sign for your company and bottom line. But as your site admins do their best to keep pace, and those blogs, contact forms and product landing pages start
The dog who inspired one of the most recognized memes has fallen seriously ill. Courtesy of Atsuko Sato/Instagram Kabosu, known as the Shiba Inu “doge” who went viral in 2010 for posing with her paws crossed while looking weary yet excited, was diagnosed with leukemia and liver disease. According to several Instagram posts shared by
Opinions expressed by Entrepreneur contributors are their own. Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It’s our job to figure out what works and what doesn’t. When we figure out that a strategy simply isn’t working, our
Unpacking Your Google Optimization Score https://clickhubspot.com/wo3 How Does Google Find and Rank Content? Getting your content to rank high on search results depends on two things: One, improving discovery and relevance by creating lots of high-quality content on the topics you want to be known for; and two, building authority by getting lots of high-quality
As 2022 proved once again, SEO is never boring. Was 2022 the year of AI – or perhaps the official dawning of the age of AI? For the last month, it’s been hard not to read about or avoid the temptation to spend hours playing with ChatGPT. We also had our usual share of algorithm
Opinions expressed by Entrepreneur contributors are their own. Keyword research is pivotal to the success of any search engine optimization (SEO) campaign. A danger foreseen is half avoided, so it is helpful for website owners to know how to research keywords correctly. I want to share a few lessons learned and show how proper keyword
Key Takeaways: Reaching Small Businesses with TikTok – Brett Sussman’s team at Kabbage from American Express is dedicated to highlighting and amplifying Small Business Owners. The most recent way of doing so is by forging a unique partnership with TikTok that offers eligible small businesses incentives for advertising on the app. Social Media as a
Opinions expressed by Entrepreneur contributors are their own. You may have seen the ads at the top of every Google search, but 94% of users ignore them in favor of organic results. If you want to increase your business or side hustle’s organic traffic online, then you may need to start creating SEO optimized content.
Opinions expressed by Entrepreneur contributors are their own. In my years as a publicist, I’ve seen firsthand how earned media coverage can increase brand awareness, web traffic and, ultimately, conversion rates. But this doesn’t happen in a vacuum. Landing sought-after placements is just the first step in a comprehensive campaign to curry excitement. Much like
Opinions expressed by Entrepreneur contributors are their own. It happens all the time in the entrepreneurial world: A team builds an impressive product or service, rigorously test it to make sure it functions well and then they launch it. When a few weeks go by and new business leads aren’t what they expected, there’s a
GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what’s shown more relevant. Let’s take a look. Why
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