Simple Marketing

We see it, we like it, we want it, we buy it. It looks like Super Bowl commercials may leave an impact on consumers for well over 30 seconds. According to a new study by behavioral research company Veylinx, which analyzed the behavior of 1,610 U.S. consumers pre- and post-Super Bowl LVII, ads shown as

Opinions expressed by Entrepreneur contributors are their own. Small businesses and enterprises might exist in the same industry, but they differ greatly in their needs, resources, and goals. Due to the varied nature of budgets, customer bases and agility levels, it’s best to target one or the other when marketing a new product or service.

Opinions expressed by Entrepreneur contributors are their own. Let’s first state the obvious — selling B2B is far more complex than selling B2C. In B2C, you’re mostly selling to an individual, which means there’s only one decision-maker involved. But in B2B, you’re selling to a business, which means there could be multiple decision-makers involved —

Opinions expressed by Entrepreneur contributors are their own. Toys “R” Us was once a household name, thanks to several innovative practices, including stocking iconic toy brands, utilizing big-name celebrities for promotional events, negotiating lucrative contracts with different toy production companies and developing Geoffrey the Giraffe, who would remain the face of the brand’s advertising campaigns

Opinions expressed by Entrepreneur contributors are their own. Digital marketing isn’t a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. If the last decade has shown us anything, the digital landscape is ever-changing, and to be on the ball, you need to

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you’re missing out on a lot of data that you could use to drive more conversions, which ultimately will result in more revenue for

Opinions expressed by Entrepreneur contributors are their own. The word of the year for 2022 feels like something straight out of science fiction: permacrisis, “an extended period of instability and insecurity.” If you’re in the media and advertising business, that sounds an awful lot like what’s going on right now. But despite the breakneck speed

Opinions expressed by Entrepreneur contributors are their own. Want to help your company stand out from the crowd? There’s one strategy that goes beyond the reach of ads or traditional digital marketing tactics and can create an even bigger impact: an effective public relations strategy. An excellent public relations strategy can mean distinguishing between struggling

Opinions expressed by Entrepreneur contributors are their own. Now more than ever, this sentiment rings true: It’s ultimately the customer who will decide the fate of a company, especially with expectations at an all-time high and tighter budgets forecasted over the next year. In 2022, we saw one overarching theme from brands that excel at