Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable,
0 Comments
Sixty-two percent of Americans drink coffee every day, according to the National Coffee Association — but that doesn’t mean any old cup of joe will suffice. Kraft Heinz, which owns the 131-year-old coffee brand Maxwell House, knows that all too well. And it hopes to recapture consumers’ attention with Maxwell’s first product launch in nearly
0 Comments
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Social media in today’s day and age is an excellent platform for brands to showcase their unique identity and values. By incorporating their USP and culture into their social media content, businesses can create a powerful and
0 Comments
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to
0 Comments
Opinions expressed by Entrepreneur contributors are their own. Social media platforms have revolutionized how we communicate, connect and share information. From Twitter to Facebook, Instagram to Snapchat, these platforms have become an integral part of our daily lives. While they have undoubtedly brought people together, they have also given rise to new challenges, such as
0 Comments
Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll that has captured the hearts of millions worldwide for over six decades, was created by businesswoman Ruth Handler, the co-founder of Mattel. Barbie was inspired by Ruth’s observation that her daughter enjoyed playing with paper dolls representing adult women. Ruth envisioned a three-dimensional
0 Comments
Opinions expressed by Entrepreneur contributors are their own. For more than a decade, July has served as Independent Retailer Month, a time to celebrate the strides independent retailers make in their local communities. This year, there is much to celebrate. For every $100 spent at an independent retailer, at least $68 of that stays in
0 Comments
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The popular social media app used to upload 30-second videos is a hub for trends and their aftermaths. Recently one such trend took the internet by storm, where users live stream themselves acting like “NPCs” or automated
0 Comments
Como emprendedor con varias décadas de experiencia en diversos sectores, incluyendo marketing, finanzas y tecnología, he pasado la mayor parte de mi carrera creando empresas sin la ayuda de tecnologías de inteligencia artificial (IA). Aunque ciertamente conté con la valiosa ayuda de amigos, redes de networking y mentores, no puedo decir que haya tenido a
0 Comments
TikTok rose to fame with its short-form videos during the pandemic, but, like so many platforms hoping to keep their audience’s attention, it’s undergoing some changes. Creators have had LIVE videos, photos, duets and stitches in their toolboxes for some time. Now, they can experiment with text-based content — suited for sharing stories, recipes and
0 Comments
El cambio de marca o rebranding es una estrategia de marketing esencial que las empresas suelen emprender para revitalizar su imagen, mantenerse relevantes o ampliar su base de clientes. Cuando se ejecuta con éxito, el rebranding puede dar nueva vida a una empresa y fortalecer su posición en el mercado. El domingo 23 de julio,
0 Comments
Opinions expressed by Entrepreneur contributors are their own. As a multi-decade entrepreneur across various sectors — including marketing, finance and technology — I’ve spent most of my career bootstrapping companies without the assistance of artificial intelligence technologies. While I certainly leaned on my invaluable friends, professional network and mentors, I can’t say I ever had
0 Comments