February 16, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. The fact that video is a great way for brands to connect with their target audience is no secret. In fact, research from HubSpot reveals that 85 percent of businesses use video marketing, while 88 percent of marketers report that this
How to earn a passive side income. July 10, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. More than a third of
For the most part, search engines have operated the same way for the last two decades. They’ve improved at determining intent, providing relevant results and incorporating different verticals (like image, video or local search), but the premise remains the same: input a text query and the search engine will return a mix of organic links,
Jeffrey Vocell is director of product marketing at Iterable. The desire for companies to connect with the emotions of their customers is by no means a new phenomenon. For marketers, the ability to understand the emotional sentiments behind consumer behaviour has been a priority for decades. Yet it has been notoriously difficult to track these
Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before. Digital adoption has skyrocketed as consumers and brands alike responded to the new demands of lockdowns and social distancing. That’s bought with it
April 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21. Most marketers I
How to Start A Digital Marketing Agency As a Beginner in 2019 (Your FIRST $10k+/month) // You see people like me doing consulting services and making money from it. Would you like to learn how you can do the same thing? RESOURCES & LINKS: ____________________________________________ How to Start Your Own SEO Agency | Find Quality
July 9, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Nowadays, most everything is about the platform you can build online. There are numerous reasons for this. For one, if you’re launching a new product, having a robust following is essentially a way of already having customers who are loyal to
July 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media influencers are a powerhouse community. According to Statista, 78% are under the age of 34, with 34% of those being under 24. Social media will continue to provide a massive platform for today’s youth to build their influencer foundations,
July 9, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. While in-person events have been mostly non-existent over the past year, the world is opening back up and eagerly looking for opportunities to connect in person again. Even though people are most excited about this in-person aspect of the future following a
July 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In high school, my friends were getting jobs at the mall that made them miserable. I did not want to do something I hated, so I started my career at a young age as a freelance copyeditor. I quickly realized I
February 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of businesspeople use
How affiliate marketing can help you find consistent return on investment. March 20, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. In an era of caution, companies need to invest in marketing efforts that lead to a direct payoff and don’t require more than they can afford. Over the past week,
John Mueller, a Google Search Relations Advocate, confirmed this morning that the search company changed how it handles soft 404 detection and classifications. The change is that now Google looks at each page by device and potentially can assign the soft 404 classification differently across the same URL on mobile versus desktop. What are soft
Adam Sturrock is VP product marketing at Amplience. Brands are trying to keep pace with new technologies and trends and even the terms that are adopted to describe them. ‘Agile CMS’ has recently been coined by Forrester, and it sounds great, but what does it mean in practice? Disparate content systems rife with duplications and
Nick Morley is EMEA managing director at Integral Ad Science (IAS). Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify content? You’re not alone. Last year saw an industry evolution from brand safety to brand suitability. Born from the need of more
April 7, 2021 11 min read Opinions expressed by Entrepreneur contributors are their own. My ongoing series in partnership with Entrepreneur, If I Knew Then: Leadership Lessons, is a unique platform for hosting virtual fireside chats with high-profile CEOs of major brands, from Indeed and Nextdoor, to GoDaddy and DocuSign. These insightful sessions spotlight the minds of successful leaders as they share one-of-a kind advice and lessons for both
There are Facebook ads and Google ads, which one should you use? Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Google is intent based. People type into Google what they are looking for, such as “cheap hotels in Las Vegas”. So