Opinions expressed by Entrepreneur contributors are their own. Sara Kear, Chief Marketing Officer at Condado Tacos, has embraced the power of social media as a game-changing business tool. The CMO and team have strategically mapped out Condado Taco‘s web presence, understanding the unique expectations of consumers for each channel. “We did organic and paid (social
Opinions expressed by Entrepreneur contributors are their own. In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth. However, while these strategies can be powerful, achieving
Luke Lintz, the 23-year-old co-founder and CEO of Puerto Rico-based public relations firm HighKey Enterprises, says he knows what hard work looks like because he’s been working side gigs since he was in seventh grade. Over the course of middle and high school, Lintz babysat, worked at an organic food store, did demolition work and
Opinions expressed by Entrepreneur contributors are their own. For any entrepreneur, establishing a strong presence in the media is crucial for brand growth and success. Getting featured in prominent publications helps create buzz around your brand and can significantly boost your company’s visibility, credibility and customer base. However, securing media coverage is not an overnight
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. By recent metrics reported on Marketing Evolution, an average return on investment for marketing materials is $5 per
The U.S. District Court for the District of Columbia failed to find evidence that Google harmed rivals by limiting their search visibility. While Google was cleared in this aspect of a DOJ antitrust lawsuit that began in 2020, Google will still be in court starting Sept. 12. Google will defend claims relating to its Search
Opinions expressed by Entrepreneur contributors are their own. In today’s professional landscape, LinkedIn has become the go-to platform for networking, job hunting and personal branding. However, many professionals fail to leverage the potential of this powerful tool fully. In the last eight months alone, LinkedIn has enabled me to recruit and hire seven new professionals
Opinions expressed by Entrepreneur contributors are their own. So, you want to make money with your email list. Who could blame you? Email marketing is hard work, but it also yields results. At its most productive, email has an ROI of $45 to the dollar, which makes it one of the top marketing channels out
Jimmy Donaldson, also known as MrBeast, is being sued by Virtual Dining Concepts (VDC), the company behind his ghost kitchen, MrBeast Burger, Variety reported. The lawsuit, filed in the Supreme Court of the State of New York, alleges that MrBeast failed to uphold his contractual commitments and engaged in intentional interference with business operations, resulting
El marketing digital en 2023 es como navegar por aguas desconocidas. Con el gasto mundial en publicidad digital proyectado para alcanzar los $626,000 millones de dólares para fin de año, destacar entre tanto ruido y causar un impacto resulta más crucial que nunca. ¿El truco? No se trata de cuánto gastas, sino de cómo combinas
Opinions expressed by Entrepreneur contributors are their own. ChatGPT is a game-changer for marketers, particularly those working in digital PR. This innovative language model, created by OpenAI, has completely transformed the way I approach my work. As someone with years of experience in the industry, I can confidently say that ChatGPT is one of the
TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the Digital Services Act, the platform is also going to provide users with additional reporting options
Opinions expressed by Entrepreneur contributors are their own. Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year’s end, cutting through the noise and making an impact is more crucial than ever. The catch? It’s not about what you spend but how well
Is LinkedIn the new Tinder? While many of its 930 million members use the networking site for professional purposes, some see it as a way to hit on women, according to a new survey. But this isn’t going over well with many female users who rely on the site for drumming up business, making contacts,
Opinions expressed by Entrepreneur contributors are their own. This story originally appeared onUnder30CEO.com. For more than a decade, search engine optimization (SEO) has been hailed by many as the most effective digital marketing strategy out there. This claim has always been debatable, but it’s even more relevant in the modern age when the SEO landscape
Last week, veteran Twitter user Gene X. Hwang lost his @X handle to Elon Musk’s X — and he’s not alone. Although it’s unclear exactly how many former Twitter users might have had coveted accounts taken from them, Jeremy Vaught, director of engineering at the nonprofit Life Happens, joined them when X “ripped away” his
Opinions expressed by Entrepreneur contributors are their own. While many are fleeing from artificial intelligence tools like ChatGPT, saying it’s the doom of our existence and will steal jobs, the wise are embracing it. This sentiment is especially true for digital marketers and blog writers. Blogs are a crucial part of crushing top rankings and
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Zippia reports that 60% to 80% of business revenue is derived from advertising. With such a high return