Opinions expressed by Entrepreneur contributors are their own. As was brilliantly chronicled in the 2020 Netflix documentary The Social Dilemma, much of tech today uses data to tap into the human brain in a way that is detrimental to the health of consumers. The examples range from flooding people with ads to creating addictive algorithms on social
Opinions expressed by Entrepreneur contributors are their own. You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads. Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions of customers. Add newsletter sponsorships to
Semrush, the SEO toolset provider, has acquired SEO training website Backlinko, the company announced Wednesday, for an unannounced sum. Why we care. Semrush’s acquisition will likely strengthen the company’s own SEO education hub, Semrush Academy. This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset
Opinions expressed by Entrepreneur contributors are their own. In the language of the Ancient Norse, “brandr” meant “to burn” — a word that was ultimately adapted to “brand” in English. At that time (and as far back as 2,000 BC at least), it meant marking cattle in a distinctive way, but in the early Industrial
Opinions expressed by Entrepreneur contributors are their own. The way we consume entertainment and news has shifted tremendously within the past decade. Whereas once we relied solely on TVs or news outlets to consume information, now we tune into our peers and listen. It’s a movement that has changed the way we think, interact and relate to
Opinions expressed by Entrepreneur contributors are their own. Though infinitely better than 2020, 2021 had its own unique challenges. With 2022 off to its start, it’s a chance to start fresh and do all the stuff we swore we’d get done every other year. Whether personal or professional, the new year is a time to set
Learn more about retail store marketing – https://www.marketing360.com/retail-marketing/ Retail Store Marketing Strategy For The New World – 9 Tips 1 – Imagine a world where you must do business without human interaction. You must be able to build relationships, have an exceptional customer experience, acquire customers, etc. How would you operate? This will force you
Opinions expressed by Entrepreneur contributors are their own. Love it or hate it, there is no denying that LinkedIn is a big part of building your online platform — especially as an entrepreneur. In fact, the social media network now boasts over 744 million members, with over 57 million companies listed on the site. Depending
Opinions expressed by Entrepreneur contributors are their own. Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general understanding of PR, there are still some massive misconceptions. The most troubling one is the idea that it’s all just free advertising. What’s worse is that industry professionals have done little
Google will deduplicate a link from its main web results if that same link appears in the first Top Stories slot, so long as the Top Stories section appears before the main web results, according to Danny Sullivan, public search liaison at Google. An example of when Google deduplicates a Top Stories link (left) and
Multichannel Marketing with Marketing 360: https://www.marketing360.com/?ref=yt-desc-hOULPJWgWZ4 Multichannel Marketing for Local Businesses is key to success. Let’s break down 6 tips to doing it right and growing your business! First off, building your brand is vital to long-term growth in your local area. You want people to think of you first when they need the products
Learn more on How to Submit Your XML Sitemap to Google: https://clickhubspot.com/Website-Optimization-Course The most important part of on-page SEO allows search engines to crawl and index your pages. On-page SEO is all about increasing your discoverability in search engines. You can’t do this without allowing these search engines to access your pages. This is where
Opinions expressed by Entrepreneur contributors are their own. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will
Opinions expressed by Entrepreneur contributors are their own. As a financial advisor, the goal is to see clients’ investments grow, and their word of mouth used to serve as a principal marketing vehicle for those in the field. But what if there are days, weeks, when there are no new clients: How can you best
Yoast SEO is now available for Shopify site owners, Yoast announced Tuesday. An example of Yoast SEO within Shopify. Image: Yoast. The company first unveiled plans for the Shopify version of its well-known WordPress app on January 4, 2022. Yoast SEO for Shopify costs $29 per 30 days, unlike the WordPress version of the app,
Takeaways from this episode: Obstacles are Opportunities – When Garry plateaued as a CEO he didn’t pout, he pivoted. When COVID hit 45 days after the doors opened to his new passion project, he didn’t close the Kissaki, he brought Kissaki to everyone who wanted it. Do it Yourself – As a president during the
Opinions expressed by Entrepreneur contributors are their own. It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to
Opinions expressed by Entrepreneur contributors are their own. If you’re looking to launch a startup, there’s no better time than now. The startup world is buzzing with activities and opportunities that have never been available before. However, launching a startup can be difficult for those who don’t know the first thing about it. Here are