Opinions expressed by Entrepreneur contributors are their own. If there’s anything I’ve learned as a business leader during the pandemic, it’s the concept of adaptive innovation — creating an agile, collaborative and creative model within your business to meet the needs of your customers. To be truly amenable to adaptive innovation, leaders must also understand the underlying
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The phrases “page experience” and “core web vitals” are often used interchangeably, but they actually refer to two separate sets of website metrics. “Core web vitals is a set of three metrics that are part of the overall page experience search signals that went live in 2021,” Diane Kulseth, senior SEO consultant at Siteimprove, said
Opinions expressed by Entrepreneur contributors are their own. A few years ago, my niece visited me in New York. She was telling me about a new show she was watching about six friends who lived in Manhattan, met regularly at a coffee shop and got into hijinks. The characters’ main apartment, she told me, was
Opinions expressed by Entrepreneur contributors are their own. Have you ever released a new product or offer and heard crickets? You’ve spent all this time making sure that you deliver the greatest thing out there, but when you release it to the world, people barely pay it any attention. That can not only be frustrating and
Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target audience. But simply putting content out there is not enough — you
For a more in-depth overview of how to become a successful content creator, take our content marketing certification course: https://clickhubspot.com/14j Whether you work on a content marketing team at your company or you’re riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful
Opinions expressed by Entrepreneur contributors are their own. If you’re a small business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it’s hard to stand out from the crowd. But don’t worry: Here are 10 small business marketing strategies that work. 1. Know how to
Get more leads: https://www.marketing360.com/digital-marketing-platform-overview/?ref=yt-desc-UnX1zCFcQXw Links to jump to each tip below. Contact Forms: It’s time to talk about conversions! Your business needs ‘em, you want ‘em, but how do you ensure that your website form isn’t costing you money? Let’s talk about 5 steps you can take to ensure your contact form is top tier
Enterprise SEO SaaS platform Conductor today announced the acquisition of ContentKing, a real-time technical SEO monitoring tool. The exact terms of the deal were not revealed, but Conductor CEO Seth Besmertnik told Search Engine Land it was a mix of cash and stock. What it means for Conductor. This is the first acquisition made by
Opinions expressed by Entrepreneur contributors are their own. Smartphone and tablet applications are so integrated into our daily existence that you probably begin and end your day with one. Daily planner, guided meditation, workout, food delivery, wallet and finance, recipes, to-do lists and sleep tracker… seemingly everything’s now available in app form. Businesses used to
Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is everywhere. If you have been following influencer marketing since its inception about 15 years ago (yes, before Instagram even existed), which started with paid blog posts and sponsored tweets, one word has been at the center of the industry: authenticity. The success of an
Opinions expressed by Entrepreneur contributors are their own. Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. As more of us are working from home, there has been a huge spike in social media usage. While digital marketers are hopping on to this opportunity, other small
Opinions expressed by Entrepreneur contributors are their own. With most brands comes a PR team, either in house and/or a PR agency, and with that comes a group of people whose job it is to gain editorial or social media coverage. That means the relationship between PR pros and freelance writers is an important one. The last thing a
Opinions expressed by Entrepreneur contributors are their own. Pairing your team with a public relations agency is about relationship building and the relationship—the one between client and agency—speaks volumes about how your business is seen in the media. Despite the current landscape of quick, in-cloud collaboration and one-off gig marketing, PR should be held to a
The days of title tag tweaks, meta keywords, and SERPs of ten blue links are long gone. SEO is one of the fastest-evolving aspects of the digital realm… and gaining visibility (not to mention quality traffic) is more complex and challenging than ever before. If you want to stay ahead of the competition and at the
Opinions expressed by Entrepreneur contributors are their own. TikTok, the result of a 2018 merger of two Chinese applications, Douyin (video) and Musical.ly (social media service), has taken the world by storm. Its associated app was the single most downloaded non-game variety over the course of the first six months of 2021 (383 million installs),
Opinions expressed by Entrepreneur contributors are their own. One thing’s for sure: Sex definitely still sells, and there’s no better proof of that then the “vulva-nut” doughnut. Shaped like a… well, you’ve guessed it by now, the doughnut was introduced recently by Doe Bakehouse in England as a complement to its popular penis-shaped doughnut line.