Opinions expressed by Entrepreneur contributors are their own. For franchisors, acquiring quality leads for their candidate pipeline is a top-tier priority and a line item of every brand’s marketing spend. For more than a decade now, franchise sales portals have become an increasingly popular avenue for prospective franchisees looking to find the right concept. The
Opinions expressed by Entrepreneur contributors are their own. Starting your first website is daunting. Whether it’s an online shop for your business, or just a personal project (mine was a David Letterman review page — admittedly an odd choice for a 12-year-old kid), it comes with a long list of questions. For those looking to
HubSpot – About Us, Our story As fellow graduate students at MIT in 2004, Brian and Dharmesh noticed a shift in the way people shop and buy. Consumers were no longer tolerating interruptive bids for their attention — in fact, they’d gotten really, really good at ignoring them. From this shift, a company was born:
Opinions expressed by Entrepreneur contributors are their own. Over the years, many companies have rebranded themselves to find greater success with their businesses, while some have failed miserably. Whether you are rebranding or starting from a fresh piece of white paper, the most successful brands have gone “all in.” It’s not unusual for companies to
We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any category. Join Grant Simmons, formerly VP of performance marketing at Homes.com (grew organic traffic to over 10M monthly organic sessions), and Kevin Rowe, founder and CEO of PureLinq, who will share
Opinions expressed by Entrepreneur contributors are their own. Social media is primarily a mobile device activity. For brands looking to determine the percentage of eyeballs comparing mobile to desktop, the latest statistics from StatCounter reveal the tale of the tape. Almost 55% of usage occurs on mobile vs. 42.5% on desktops. Hootsuite, a platform for
Opinions expressed by Entrepreneur contributors are their own. Anyone who has spent time around young children knows that one of their favorite words is “why.” Why is the sky blue? Why can’t I have that? Why do I have to go to school? “Why” is an important question to ask no matter how old you are,
Opinions expressed by Entrepreneur contributors are their own. Franchise industry professionals simply love the power of data and statistics. They can often make or break a convincing argument about the validity of a particular industry, concept, market or business model — which is why it’s important to focus on franchisee referrals in your system. Referrals are
In today’s video I’m going to share with you how to get more views on your Instagram Stories. Everyone’s complaining about not getting enough reach on Instagram. But what if I told you that the secret is within Instagram’s Stories. And it’s not just creating Instagram Stories. There’s a specific formula that you need to
Opinions expressed by Entrepreneur contributors are their own. What’s Nike’s symbol? What’s its slogan? Unless you’ve been cryogenically frozen for the past 50 years, you can probably answer both of these questions without thinking. Nike is one of the most well-recognized brands on earth — it even earned a place in the Smithsonian Institution for
BrightEdge, an enterprise SEO platform, has acquired technical SEO platform Oncrawl. The terms of the deal were not disclosed. Oncrawl will continue to run as its own company. Both customer bases will soon have access to additional technology without an accompanying price hike. What it means for BrightEdge. This acquisition mirrors the merging of SEO and data
Opinions expressed by Entrepreneur contributors are their own. While the business world has always required a certain level of adaptability from big and small businesses, it’s become increasingly important to be able to shift not only your approaches, but also your measurements of success. What could have been a huge success 10 or even five years ago, like
Opinions expressed by Entrepreneur contributors are their own. The digital ecosystem has been continually changing and expanding, particularly since the pandemic began in 2019. From the minute consumers wake up in the morning, companies are trying to sell to them. But marketing is shifting away from salesy, static approaches and towards engaging experiences that benefit customers. As a result,
Opinions expressed by Entrepreneur contributors are their own. Ever since the world was shocked by Covid-19, the landscape of how we do business and consume content has changed forever. The focus has shifted to the online world in a multitude of ways. Social media, constant talks of a future metaverse, NFTs and cryptocurrency are at the helm of
Opinions expressed by Entrepreneur contributors are their own. Because of mediums like social media, digital marketing has evolved. However, we are still at the earlier stages of its development because no one has yet tapped into its true potential. Some businesses have used influencer marketing, but it is an unexplored space with so much to
Google is notifying Google Merchant Center merchants of a new program called the Shopping experience scorecard. In short, Google is telling these merchants that if they provide an “excellent customer experience” Google will in turn reward those merchants with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,”
Dr. Emily Taylor, known as Dr. Ear Wax to her social media followers, is using social media to educate the public about the importance of hearing health. Loud noise exposure is the reason more than 30 million people suffer from permanent hearing loss. Yet, with the right protection and education, it can be preventable. As
Takeaways from this episode: Authentic Social Media — Rabia Kamara, who has a degree in marketing, started from scratch one day on her Instagram for Ruby Scoops. She realized she had to tell her own story — and not just share dessert photos — in order to grow her ice cream business. She started becoming