Opinions expressed by Entrepreneur contributors are their own. The decision to trust your brand and company reputation to an outside company can be a bit terrifying. As entrepreneurs, we tend to be control freaks (who knew?) The fact is, you can’t do it alone and at some point, you’ll need to bring in outside help.
If you are trying to use the URL Inspection tool within Google Search Console and you are getting errors, you are not alone. Google has confirmed there is an “increase in errors when inspecting URLs.” The search company said it is working on resolving the issue. The announcement. Here is Google announcing this issue: We’re
Opinions expressed by Entrepreneur contributors are their own. “It is not what you know, but who you know.” This adage is an honored rule of business success, and particularly true for startups. Networking has been the gold standard of relationship building for decades, of course, but the coronavirus pandemic made attending in-person events virtually impossible,
Opinions expressed by Entrepreneur contributors are their own. The marketing landscape has shifted dramatically over the last six months. The ongoing pandemic coupled with a struggling economy has only accelerated those changes. Anytime there is a swift change in consumer behavior, marketers must adapt and pivot. The challenge is that most of you reading this
Links are one of the primary ways Google and other search engines understand and rank websites. Crawlers and bots follow links from external sites to your web property and then trace the internal links on your site, measuring the “flow” of ranking signals and attributing them to sites accordingly. “Link flow goes by many names,”
Opinions expressed by Entrepreneur contributors are their own. In 2019 rock band The Who released an album titled, “Who,” 55 years following their debut. They did this despite only having two members left of their original foursome, Pete Townshend and Roger Daltrey — but the Who was always a collection of huge personalities who somehow made it
Opinions expressed by Entrepreneur contributors are their own. In the marketing spend budgets of most franchisors, PPC – “pay-per-click” – advertising is a vital part of their overall digital strategy to enhance lead-generation efforts. To the untrained eye, and even a few of the trained ones, PPC can be a study in contradictions. Is it
Opinions expressed by Entrepreneur contributors are their own. I recently bought a plane ticket to attend my sister’s wedding in India. After two Covid delays (and just before Omicron resulted in heightened restrictions), she decided to go ahead with her event and we had to book our tickets fast. Unfortunately, my experience purchasing tickets on the airline’s
Opinions expressed by Entrepreneur contributors are their own. Leveraging YouTube means being able to know and understand the users of the platform, what metrics to track and what to create content about in the first place. When you have these pieces of the puzzle down, your channel will become a natural extension of your lead
It was 11 years ago today that Google announced an algorithm update that had a massive and far-reaching impact on SEO for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda update? Google Panda was a major algorithm update that impacted search rankings for 11.8% of
Download HubSpot’s Free Introduction to Email Marketing Guide: https://clickhubspot.com/hev Email marketing is the most efficient and effective way for businesses to communicate with their customers. In this video, we’re walking you through the process of mastering email marketing. Our goal is to help you provide value to your readers with every click. Less spamming, more
Opinions expressed by Entrepreneur contributors are their own. Discounts may get customers through the door, but those same customers are often robbing you of profits then leaving you without their long-term conversion to a lasting customer base. While the temptation to see a spike in short-term revenue is tempting and sometimes seemingly necessary, discounts create
“Migration is a burden that we all have with websites,” said SEO industry leader Bruce Clay at SMX Next. “We have to upgrade them periodically. A stale or an out-of-date website deteriorates your rankings in the search engines.” “There are all sorts of reasons to do it — maybe you have an e-commerce platform or
Opinions expressed by Entrepreneur contributors are their own. The number of companies using AI has grown significantly in recent years, from small companies up to giants like Google and Facebook. The rise of AI can be attributed to advancements in machine learning, big data analytics and cloud computing. But there is a lot of misinformation about
Opinions expressed by Entrepreneur contributors are their own. Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports show that up to 17 percent of all emails sent by marketers never make it to the proposed recipient’s inbox. They either land in the spam folder
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Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is one of the most exciting journeys anybody can embrace. When we start with our business, we assume everybody will love and understand what we have to offer. But the main challenge in sales is not money or the price but not making our value clear
Microsoft made a few announcements this week on the Bing webmaster blog around more software providers adding support for IndexNow leading to millions of sites using IndexNow since its launch in October 2021. Part of these announces have that Duda, All in One WordPress SEO plugin and Rank Math SEO plugin all added IndexNow integration