Opinions expressed by Entrepreneur contributors are their own. A referral program is one of the best ways to get new customers for your business. By sharing information with your customers and giving them incentives in the form of discounts, you’ll be able to establish a trustworthy bond with them ⁠— which can lead to future sales. There
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SMX Advanced, the premier conference for experienced senior-level search marketers, returns virtually this year on June 14-15. As always, the educational event program will cover the most advanced and timely search topics in both PPC and SEO. For the SEO track, we’re looking for session pitches on several different topics, including: How UX, SEO and
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Opinions expressed by Entrepreneur contributors are their own. The business landscape is changing rapidly — and not just because of the digital revolution. The world is moving away from a linear build-ship-sell model to an agile build-ship-innovate one, and organizations are increasingly relying on cloud computing. What is digital transformation? Digital transformation is the process of applying
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Opinions expressed by Entrepreneur contributors are their own. In his memoir, Will Smith writes about how hard he promotes his movies. Claiming that while many actors hate traveling globally for film premiers and handling press and promotions, he utilizes this as an opportunity to amplify his brand and become the biggest movie star. In the
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Global influencer marketing and content
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Opinions expressed by Entrepreneur contributors are their own. Like the three-word phrase “I love you” or the smell of fresh-baked apple pie, some things are comfortingly familiar and simply don’t change. This holds true when it comes to marketing too; success relies on sweet fundamentals that should remain the same. Once set in place, all additional marketing efforts spring forth naturally. It’s
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Opinions expressed by Entrepreneur contributors are their own. Nowadays, the dichotomy of commerce and ecommerce has become quite opaque regarding the level of human connection between company and consumer. You can argue that commerce leverages the advantage of in-person communication and connection over the ecommerce experience. However, in our modern-day reality with the overwhelming tilt toward
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Opinions expressed by Entrepreneur contributors are their own. Big businesses have long employed out-of-home (OOH) and digital out-of-home (DOOH) marketing to promote their brands, expand into new markets and grow market share. Over the last decade, however, techniques for assessing ROI for OOH and DOOH campaigns, analyzing message customization, reach, market composition and targeted buying behaviors
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