Opinions expressed by Entrepreneur contributors are their own. For decades, business professionals have been repeating the mantra, “It’s not what you know; it’s who you know.” While skills and expertise go a long way, a strong professional network can go even further in helping you build your dream career. Luckily, professionals today don’t have to
0 Comments
Opinions expressed by Entrepreneur contributors are their own. If you have a marketing team that’s building brand awareness, fostering customer engagement, creating promotions, etc. — that’s amazing. It’s even better if there are multiple members within the marketing team, each with their own superpower, such as someone for strategy, a few for execution and maybe
0 Comments
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. French IT services firm, Capgemini,
0 Comments
Opinions expressed by Entrepreneur contributors are their own. In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin plays the hard-driving trainer, Blake, brought in
0 Comments
Opinions expressed by Entrepreneur contributors are their own. I was an early adopter of Facebook; I signed up in November 2005 when an .edu address was required for an account. To say Facebook has exploded since then is an understatement. But things have changed dramatically, and now Facebook business pages, groups and personal profiles are getting
0 Comments
Opinions expressed by Entrepreneur contributors are their own. No matter the size of your business, you want it to stand out from the crowd. The “secret sauce” to engaging your customers? Creating brand-first experiences that showcase who you are while empowering them to become not only brand loyalists but brand ambassadors. Related: Importance of Customer
0 Comments
Opinions expressed by Entrepreneur contributors are their own. Recently, there has been a surge of personal Wikipedia pages. This trend was preceded by the emergence of purported specialists who extol the benefits of Wikipedia entries not just for organizations, but also for business owners. In fact, some argue that failure to embrace social media could
0 Comments
Opinions expressed by Entrepreneur contributors are their own. From Sarasota and Naples, Florida, to Hilton Head, South Carolina; South Hampton, New York; Austin, Texas; Prescott, Arizona; San Luis Obispo, California; and many other cities, the luxury real estate market is booming. Picture-perfect sunsets, sandy-white beaches and the allure of the wide-open spaces attract high-end market
0 Comments
Opinions expressed by Entrepreneur contributors are their own. Technology has handed purchase power over to consumers, enabling them to research and compare brands without ever speaking to a sales rep or setting foot in a store. Tech behemoths like Google and Amazon have further influenced the digital experience with personalized product recommendations and intuitive search
0 Comments
Opinions expressed by Entrepreneur contributors are their own. Crafting a digital strategy is essential in today’s competitive market. Covid-19 is proof enough of how important it is to be agile and ready to adapt to changes quickly. Amid lockdowns and quarantines, organizations had to pivot and embrace digital transformations earlier than they expected. Unfortunately, not
0 Comments
Opinions expressed by Entrepreneur contributors are their own. In today’s digital era, physical printed branding materials are often overlooked. A concerning amount of business owners are dismissing print media as “obsolete” and unnecessary. However, print media could be the most powerful branding tool that companies are missing! Some examples of print media include books, business
0 Comments
What’s better, Google or Facebook Ads? Well, we’re about to find out. This is what $1,500 gets you in website traffic, Facebook Ads versus Google Ads. RESOURCES & LINKS: ____________________________________________ Facebook Ads: https://business.facebook.com/ Google Ads: https://ads.google.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Facebook Ads spend reached $31.43 billion in 2020, despite COVID 19. Now, in 2021, they did
0 Comments