Opinions expressed by Entrepreneur contributors are their own. When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain visibility on social media platforms can be quite challenging. From choosing the right platforms for your target
Opinions expressed by Entrepreneur contributors are their own. In 2021, $621 billion in venture capital was deployed to startups raising funding. More than 50% of that funding went straight into ads. The problem? People hate ads. Ad blocking technology usage has increased dramatically year over year. Even worse, 68% of online experiences start with a
Opinions expressed by Entrepreneur contributors are their own. Opening your own floral shop is no easy feat, especially if you want it to be successful. At the very least, you’ll need to know how to design and make flowers, but you’ll also need to know how to market your shop so that you can attract
Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail to reach expected sales. Rather, they see fault in what they believe to be an inadequate product or service. When a price does not work, the
Finding it hard to get e-commerce sales? Well, we’re about to change that. Today I’m going to break down the best sales funnel for e-commerce. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ If you have a e-commerce business that makes sales, whether you’re doing it intentionally or not and you don’t have a sales funnel,
Opinions expressed by Entrepreneur contributors are their own. Far too many experts gifted with true genius end up dimming their light to appease the mainstream. This mystifies me. Why make yourself smaller than you can be? If you know you are destined for greatness, why wouldn’t you step into your true potential? Why wouldn’t you
Opinions expressed by Entrepreneur contributors are their own. With Asian American and Pacific Islanders Heritage Month in the rear view mirror, we must remember to not lose focus on the entrepreneurs contributing $909 billion to the U.S. GDP and employing more than 4.6 million people across our country. At Hello Alice, we tapped into our
It’s not just you! Instagram began glitching on Monday for thousands of users, this time the bug pertained to the “Stories” feature on the app. DownDetector reported that as of 1 p.m. on Wednesday afternoon, hundreds of users were still reporting issues with the app. Here’s what we know about this week’s issue. What Is
Opinions expressed by Entrepreneur contributors are their own. Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four Ps” are a tried and tested method
Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return on investment and brand identity meet, once
“In advertising, most often you are creating an ad around a product that’s already in stores,” says Liz O’Connor, a producer at advertising powerhouse McCann New York. “But with True Name by Mastercard, the card didn’t exist.” This was the challenge faced by O’Connor and the creative team behind Mastercard’s True Name campaign, which works
Opinions expressed by Entrepreneur contributors are their own. Would you like to grow your personal brand, revenue and network? If so, making the right connections on LinkedIn is one of the clearest paths to achieving your goals. Hiraman | Getty Images Fortunately, LinkedIn allows you to identify and even contact these highly sought-after connections. Unfortunately,
Opinions expressed by Entrepreneur contributors are their own. If you want to grow your following organically on Instagram, it’s no secret that reels should be your new best friend. After TikTok exploded, Instagram quickly scrambled in mid-2020 to catch up to the market’s newfound love for short-form video content. It’s been a couple years now
Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine results pages (SERPs) for queries related to your business. In other words, when people search for businesses like yours, your business is the first one to
Opinions expressed by Entrepreneur contributors are their own. QR codes have become a staple in our lives over the past few years — with the Covid-19 pandemic accelerating the shift to touch-free payment and paperless menu options. We see them on display at every restaurant table or bar, throughout the aisles at grocery stores and
How to become a social media manager in 2022. A lot of people ask me this question, but some don’t have the slightest idea of what a social man media needs to bring to the table in order to succeed. And trust me, posting those Instagram images, isn’t enough. And that’s perfectly fine because that’s
Want to make it rain sales? Check out these 5 modern sales tips to help make 2019 your best sales year ever! Tip #1 – Be a modern communicator! Find out where your lead likes to communicate (phone, email, text, direct message on LinkedIn, Facebook, Twitter, or Instagram) and communicate with them there! If you’re
Opinions expressed by Entrepreneur contributors are their own. International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to challenge one’s own perceptions and habits to