Opinions expressed by Entrepreneur contributors are their own. Depending on how you use it, social media can either be a digital marketing darling — one that consistently cultivates brand sentiment and strong emotional connections among your customers — or a resource-draining wasteland, positioning your business as out of touch or, even worse, a pariah to
Opinions expressed by Entrepreneur contributors are their own. Innovation has always been at the heart of Unilever, from successfully re-inventing soap in the late 19th century to pioneering sustainable living today. Their current innovation agenda is fueled in part by a strong ecosystem of groundbreaking programs that explore growth opportunities beyond their existing portfolio, like
Opinions expressed by Entrepreneur contributors are their own. You need customers’ attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No other channel has that kind of consistent engagement. Once you have customers’ attention, you can
Opinions expressed by Entrepreneur contributors are their own. You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive return on investment (ROI). But one of
Opinions expressed by Entrepreneur contributors are their own. Getting publicity for yourself, or your company, is just as important as advertising your brand — but it’s often overlooked. Entrepreneurs from Richard Branson to Jeff Bezos have a well-crafted PR plan in place that has helped them, and their companies, grow to where they are now.
Opinions expressed by Entrepreneur contributors are their own. Thanks to a rise in recent years of industry leaders preaching the importance of building a personal brand, most entrepreneurs realize it can no longer be ignored. Gone are the days where you could hide behind your product and still dominate your competition. Now, thanks to an
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often judge different social media platforms differently because of disparities in their approach to business. Traditionalists can be risk-averse and doubt that the investment of time and money involved in building a profile on newer platforms like Instagram is worth it. However, I believe that Instagram
Opinions expressed by Entrepreneur contributors are their own. You can have a great idea, the funds to execute that idea and the people to help you bring it to life, but without a brand, you have nothing. Branding is the bread and butter of any business, and the ultimate key to its success. Put simply,
How digital marketing will change in 2019 and what you need to do to strive and succeed in 2019. So, let’s talk about digital marketing. Digital Marketing is going to change in 2019. What’s been working for the last few years is not anymore. These 7 digital marketing tips will ensure you’re on top of
In this video we’re going to talk about the Local Listing Ads® program, why you need it, and how it works! – https://www.marketing360.com/local-listing-ads/ Why You Need It So what is the Local LIstings Ads® program and why do you need it? Well, the Local Listings Ads® program is our business listing management software which allows
Opinions expressed by Entrepreneur contributors are their own. Adam Smith, father of modern economic theory, believed it wasn’t the butcher’s benevolence that provided the dinner on your plate, but from the butcher’s regard for himself and self interest. Smith illustrates that wealth is a deception of happiness and virtue. The butcher made the meal not
Opinions expressed by Entrepreneur contributors are their own. The protests. The vandalism of 5G infrastructure objects. The economic slowdown, if not recession, related to the Covid-19 pandemic. These are just some of the factors that were stagnating the global implementation of 5G. But, it looks like the process is finally accelerating now, in 2022. More
Opinions expressed by Entrepreneur contributors are their own. According to GrowthBadger, more than 3 billion blog posts are published each year. In the U.S. alone, some 31 million bloggers post at least monthly. For many businesses and influencers, this tool has become a cornerstone, helping drive web traffic and brand awareness and greatly influencing sales.
Opinions expressed by Entrepreneur contributors are their own. If the 2020s have taught us anything, it’s that companies can no longer simply meet the expectations of their customers or, even worse, fall short of expectations by overpromising and failing to comply on prior commitments. Instead, businesses should always aim to over deliver while surprising their
Get a modern website! https://www.marketing360.com/websites 4 Modern Website Design Tips: Tip 1) Mobile — cross-check on desktop Tip 2) Short and sweet content — reduce content way down, headlines are all people read. Don’t want content to wrap more than 1-2 lines for headlines and 3-4 lines for paragraph content Tip 3) Open space —
Opinions expressed by Entrepreneur contributors are their own. A strong product marketing strategy is mandatory if you strive to get your product seen by the market and your end consumers. It involves building value for your idea by positioning the product aligned to your target audience‘s needs. While product marketing might sound like a separate
Opinions expressed by Entrepreneur contributors are their own. Great businesses are built by creating a quality solution to a top-of-mind problem and effectively taking that solution to market. It’s much tougher to do when you’re a bootstrapped startup — a new venture that isn’t taking outside investment. But it’s still doable. Here’s the seven-step marketing
Opinions expressed by Entrepreneur contributors are their own. The gaming universe is thriving. Consumers of all ages and backgrounds have shown their willingness to invest money in gaming. They’re also putting in hefty amounts of time, as both active participants and consumers. In 2021 alone, gaming enthusiasts clocked more than 100 billion hours watching YouTube