Opinions expressed by Entrepreneur contributors are their own. This will sound like an exaggeration, but it’s not: When it comes to advertising and the internet, user experience is the biggest opportunity that stands before us. In the last 20 years, we have seen the rise of a new medium that allows almost limitless new ways
Generate six months worth of content in three days. That’s what I’m going to teach you right now. I’m probably one of the oldest content marketing players when it comes to blogging. Out of all the companies I’ve built, and I’ve grown them to being worth millions of dollars, some of the companies I’ve even
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Tristan Graham’s work has garnered five Emmy nominations and at least 17 Cannes Lions awards (he truly can’t remember!) So to say he is good at his job is more than an understatement. He credits a lot of his success to the first step of his creative process: when attacking a new campaign, the first
Opinions expressed by Entrepreneur contributors are their own. Technology enables brands to connect with consumers like never before, and changing strategies to best utilize tech is a necessity. Bynder’s 2021 State of Branding Report found more than one-quarter of those surveyed were most concerned with how to successfully reach their audiences in increasingly crowded digital
Opinions expressed by Entrepreneur contributors are their own. You may have come across this eyebrow-raising statistic: one-third of all buyers want a “seller-free sales experience.” In other words, they want less traditional advertising and more content marketing. If you have an established brand, a wealth of content to generate new high-quality leads for your business,
Opinions expressed by Entrepreneur contributors are their own. The rise of environmental, social and governance (ESG) has set the new gold standard of corporate leadership, especially for listed companies. In one global survey conducted in December 2020, it was found that 88% of global public companies have ESG initiatives in place, followed by 79% of
Opinions expressed by Entrepreneur contributors are their own. It’s no secret that social media platforms make the vast majority of their revenue through selling targeted advertising. In 2021, Meta (formerly Facebook) generated $117.93 billion in revenue, the majority of which — $114.93 billion — came from ads. However, although this model might have worked for
Opinions expressed by Entrepreneur contributors are their own. When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite. So, what’s the secret to choosing brand colors that lead you to the C-suite and closing bigger deals? The first step
Opinions expressed by Entrepreneur contributors are their own. In a world saturated with social media, fast-paced witty material is of the utmost importance. Content creators want to share their advice, messages and entertainment. Businesses, both small and large, want to market their products on promising platforms. However, casual social media users have become privy to
Opinions expressed by Entrepreneur contributors are their own. Facebook ads are dead. This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from — you guessed it — Facebook ads. But there
Opinions expressed by Entrepreneur contributors are their own. If you have ever been to the beach, chances are you have seen a person with a metal detector searching through the sand for treasure. Perhaps you have even tried it yourself, imagining that you’ll discover a lost diamond, a rare coin or gold bracelet. Just one
Opinions expressed by Entrepreneur contributors are their own. If you want to get lots of buying customers, it is paramount to get lots of traffic to your service or product pages. But this is not usually easy to achieve because there is always strong competition in every niche. However, you can achieve this goal if
“I think of this as the highlight of my career,” says Tony Jones, Cannes Lions award-winning Group Creative Director. “To not only build a campaign that helped improve a brand’s perception but to grant kids’ wishes for years to come was a really rewarding part of this experience.” Jones is speaking about Operation Santa, a
Opinions expressed by Entrepreneur contributors are their own. Seeing your brand featured in a top-tier media outlet may seem like an unreachable goal. Even if you believe strongly in your brand (and I hope that you do), mapping out and navigating the journey from obscurity to notability will most likely seem overwhelming when you consider
Opinions expressed by Entrepreneur contributors are their own. There’s no question that the Covid pandemic abruptly changed the nature of work. While working remotely had become increasingly popular prior to the lockdowns, almost immediately, a great number of organizations were forced to implement remote work. Some have pivoted back to fully in-house; others are finding
Takeaways from this episode: The Meta Effect — All success stories include a little bit of coincidence. For Duce Raymond, lots of social media attention came after a Sweet Baby Ray’s Barbecue Sauce bottle was prominently placed in the background of a viral rebranding video by Mark Zuckerberg, founder of Facebook (now Meta). Pick One
Opinions expressed by Entrepreneur contributors are their own. Do you know what your customer wants? Most entrepreneurs would say yes. But I have bad news: Most of them are wrong. jacoblund | Getty Images Here’s the problem: When businesses interact with their customers, they’re often just confirming the things they already know (or think they