Opinions expressed by Entrepreneur contributors are their own. If the successes of YouTube creators like Jimmy Donaldson (who boasts 153 million subscribers as MrBeast) and Felix Kjellberg (also known as PewDiePie, with 111 million subscribers) are any clue, video is in a class all its own when it comes to marketing and gaining reach. As
Video Marketing
Opinions expressed by Entrepreneur contributors are their own. According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible. Moreover, thousands of businesses come to the web daily to make their mark. Yes. The digital market is nearly saturated, making it
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Advertising your business is instrumental to its growth. In the U.S., up to 80% of all revenue is
Opinions expressed by Entrepreneur contributors are their own. Since its inception in 2005, YouTube has grown in monumental proportions. Today, YouTube has 1.7 billion unique monthly visitors, and 62 percent of its users access the platform daily. The only site visited more than YouTube? Google. If you’ve been considering starting a YouTube Channel to boost
Opinions expressed by Entrepreneur contributors are their own. Over the past decade, selling franchises has become an extremely competitive business, and any advantage that one brand can develop, cultivate and deploy can make or break annual sales goals. Now more than ever, video marketing and production is beginning to fill that void. According to an
Opinions expressed by Entrepreneur contributors are their own. One of the best ways to market any consumer product is through video. Images and text can only contain so much information — with a video, you can tell your audience everything they need to know in a matter of seconds. If you’ve yet to incorporate video
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. You hear it all the time these days: “Vertical videos are the most important aspect of your content strategy for 2023,” or “TikTok and Reels have the best organic reach,” and -always- “The algorithms are favoring
Opinions expressed by Entrepreneur contributors are their own. As you know, marketing in our currently powerful digitally-driven world offers a lot of opportunity and frustration. From a performance standpoint, marketers are expected to live up to KPIs more than ever before. To power the brands that employ us, we must be more strategic and adaptable
Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Se ha dicho que tres cuartas partes de nuestro conocimiento nos llega a través de la mirada. Esto hace que resulte mucho más confuso el que las marcas de franquicia todavía no utilicen las opciones del video marketing a su disposición como parte de su
Opinions expressed by Entrepreneur contributors are their own. Return on Investment (ROI). It’s what every brand wants from its franchise digital marketing dollar — money that’s often begrudgingly spent even though most brand leaders know they need to budget for it. Still, doing so isn’t like allocating money for research and development or human resources,
Opinions expressed by Entrepreneur contributors are their own. Over the last couple of years, video has taken over social media, as there’s a new tendency to consume video content. Users prefer to watch short videos rather than see pictures or read posts on social media platforms. The tendency to prefer video over images started with
Opinions expressed by Entrepreneur contributors are their own. Content, likes, shares — there’s so much more to an online presence than SEO, and we’ve been empowered to do it all. But why are so many Entrepreneurs falling short regarding content for their business? The answer is plain and straightforward; they are not a photographer or
Opinions expressed by Entrepreneur contributors are their own. The so-called “creator economy” spans a hugely diverse field with products including dance videos on TikTok, crocheted doilies on Etsy and eye-popping memes on iFunny. It is becoming a formidable force. In 2021 alone, the creator economy raised a record $1.3 billion in funding, underscoring the investment
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. New media has changed the way entrepreneurs and small businesses attempt to reach and engage customers. Today, marketers
Este artículo fue traducido de nuestra edición en inglés utilizando tecnologías de IA. Pueden existir errores debido a este proceso. Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Yo era un ingeniero de sonido geek dolorosamente introvertido que solo se sentía cómodo detrás de mi computadora portátil. Me topé con el marketing en
Este artículo fue traducido de nuestra edición en inglés utilizando tecnologías de IA. Pueden existir errores debido a este proceso. Las opiniones expresadas por los colaboradores de Entrepreneur son personales. La inteligencia artificial (IA) es una forma de hacer que las máquinas hagan cosas que normalmente requerirían inteligencia humana. Es tanto la teoría como el
Este artículo fue traducido de nuestra edición en inglés utilizando tecnologías de IA. Pueden existir errores debido a este proceso. Descargo de responsabilidad: Nuestro objetivo es presentar productos y servicios que creemos que encontrarás interesantes y útiles. Si los compras, Entrepreneur en Español podría obtener una pequeña parte de los ingresos de la venta de
Opinions expressed by Entrepreneur contributors are their own. These days, every business seems to be “going green.” Even Burger King followed the trend back in 2020 but took the ad campaign concept to another level. Remember the fast-food giant’s video featuring time-lapse footage of a Whopper growing vast quantities of mold over a month? While