Social Media

Opinions expressed by Entrepreneur contributors are their own. Almost every day I catch myself doing it. I’m mid-scroll when I realize: I don’t remember how long I’ve been swiping, but what started as catching up on my friends’ summer vacations has led me to a sponsored post.  And, bam! — I’m unconsciously going through the
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Content and marketing trends change, and so must your social tactics. September 4, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. While social media content is crucial for developing strong connections and brand awareness, you also need to remember that your audience wants to participate. If you’re simply posting your content,
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Audio-only apps are relatively new, but they’re worth the investment of time. September 2, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Clubhouse launched in early 2020, right when “shelter in place” laws were taking effect. Some months later, other audio-only apps launched as well. I remember when “everyone” hadn’t heard
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September 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The online ecosystem is becoming increasingly crowded. The majority of adult consumers are shopping online now, some exclusively, and new brands are launching daily. Competition for consumer attention online has never been higher. Brands need to use every competitive advantage they
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Relationship marketing builds loyalty. Show customers that you care about the person and not just the purchase. September 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Modern digital marketing strategies have created blurred lines between advertising, public relations and sales. Businesses that focus primarily on strictly compartmentalized approaches, hard sales and rigid
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Here’s how to take advantage of the platform that offers customers easy access to impulse buys and hard-to-locate items. August 31, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Social commerce sells products directly through social-media networks. It differs from social-media marketing because you’re not redirecting users to an online store but
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August 27, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. The first thing I said to Jake Paul when we sat down together at his home in Dorado, Puerto Rico was “thank you,” because he’s part of the reason I started boxing a few weeks ago.  As someone who has dealt with
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August 27, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook groups are some of the most beautiful communities. Nearly 1.5 billion people are using them every month. They’re also a great space to build brand awareness, share exclusive offers and events, and create lasting relationships with your audience. The best part is how
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Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating.  In this on-demand webinar, Jason Falls, author of the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, will walk you through the six
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