Social Media

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Instagram is one of the most important marketing platforms for brands in 2021. Because user engagement corresponds with a greater reach to your target audience, Instagram engagement should be the center of any growing business’s social

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. If you’re running a business in 2021, you need to utilize the internet, and utilize it correctly. There are a number of online platforms, specifically social media platforms, that can assist entrepreneurs in scaling and growing,

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Mark Zuckerberg broke his silence about whistleblower Frances Haugen’s allegations that the company put profits over the safety of Facebook and Instagram users. In a lengthy Facebook post, he wrote in part, “At the heart of these accusations is this idea that we prioritize

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Between whistleblower revelations and the widespread outages of Facebook, Instagram and WhatsApp, Mark Zuckerberg had a very bad Monday. According to reporting by Bloomberg’s Scott Carpenter, Zuckerberg’s net worth took a massive $7 billion hit due to a stock selloff. He’s down 5% to $120.9 billion, so

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. TikTok has become an exception in the world of social media. The short video app features over 1 billion monthly active users and a presence in more than 150 countries. Very few platforms have gained as

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Although it’s one of the newest social media outlets, TikTok is now one of the most popular. This year alone, it has already surpassed Twitter in the number of active users and has completely changed the way

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In today’s fast-paced world, social media serves as a convenient and accessible source of both information and entertainment. People are captivated by the eye-grabbing content on their screens. In particular, TikTok has catapulted to global popularity in

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. This story originally appeared on The Epoch Times Facebook has paused its plans to create an Instagram for children under 13 after the effort drew pushback from dozens of attorneys general. Adam Mosseri, head of Instagram, said in a blog post on Monday that the company still

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. So you decided to build an ecommerce website, did your due diligence regarding platform research and chose to go with Shopify. After all, Shopify is becoming the Amazon of ecommerce platforms. Even big brands like Nestle, Pepsi

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. This story originally appeared on Black Enterprise Instagram Influencer JaLisa Vaughn-Jefferson has accumulated over $700,000 in sponsorships and worked with over 100 companies this year. jalisaevaughn.com But her success didn’t happen overnight and she didn’t do it alone. When Vaughn-Jefferson published her first brand post in

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. If you’ve spent any time researching marketing messages, you already know that there is an overwhelming amount of information at your disposal, and for good reason. Your message is what introduces your service to the world,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Over the past few years, video has been perhaps the strongest driving force for the global digital-advertising industry. And while the niche future, undoubtedly, remains optimistic, online-video-ad trends in five years will definitely be at least somewhat

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Social media is no longer solely about keeping in touch with family members and friends. Every online coach and business owner that you know has an online presence. It’s no longer an option; it’s essential for

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. When I was young, I had dreams of being a big-time network TV host. I dove headfirst into broadcast, gathering a decade of experience as a video, social media, and brand strategist. But as time went

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Social media is one of the most effective ways to attract new customers for any brand, but the travel and tourism industry can leverage it a bit differently. My agency works with multiple brands in the travel,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Are online influencers the new barons of industry? That notion was rather laughable a few years ago. Never mind the atrocious #fail of the Frye Festival, then billed as the mecca for all things influencer. There

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The importance of digital to your organization’s success can’t be overstated. And yet I repeatedly encounter large brands — who should really know better — making mistakes with their digital teams.  Why does this keep happening?

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Today, the word “influencer” can mean anything from content creator to speaker, industry icon, author, musician, and even reality TV celebrity. To some, it could mean someone who has amassed a large following on social media. But