Social Media

Opinions expressed by Entrepreneur contributors are their own. Some influencers’ social media posts can become redunant, but influencer marketing remains one of the most cost- and time-efficient ways to increase your brand’s awareness. This, of course, assumes the accounts are managed properly by someone who understands social media, knows what successful influencer marketing campaigns should
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Opinions expressed by Entrepreneur contributors are their own. The creator economy boomed in 2021. Some estimates project that it could become a $100 billion industry in 2022. As the creator industry scales, social media giants like Twitter, TikTok, and Instagram are racing to update their algorithms and implement refreshed creator monetization features. The obstacle with
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By now, even the least tech-savvy among us are familiar with the most popular social-media platforms and the niche audiences they attract. Photographers flock to Instagram, dancers abound on TikTok, and gamers gather on Twitch. It’s good business sense for creators to gravitate towards apps that support and enhance their crafts. But until recently, one
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Dr. Emily Taylor, known as Dr. Ear Wax to her social media followers, is using social media to educate the public about the importance of hearing health. Loud noise exposure is the reason more than 30 million people suffer from permanent hearing loss. Yet, with the right protection and education, it can be preventable. As
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Opinions expressed by Entrepreneur contributors are their own. Smartphone and tablet applications are so integrated into our daily existence that you probably begin and end your day with one. Daily planner, guided meditation, workout, food delivery, wallet and finance, recipes, to-do lists and sleep tracker… seemingly everything’s now available in app form.  Businesses used to
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Opinions expressed by Entrepreneur contributors are their own. TikTok, the result of a 2018 merger of two Chinese applications, Douyin (video) and Musical.ly (social media service), has taken the world by storm. Its associated app was the single most downloaded non-game variety over the course of the first six months of 2021 (383 million installs),
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Opinions expressed by Entrepreneur contributors are their own. On LinkedIn, you often connect with people you have never met in real life. For some with an old-school mentality towards networking, this can be off-putting, but it’s quickly become the norm in many business circles. Sixty-one percent of professionals agree that digital networking leads to career growth.
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On Monday, Texas attorney general Ken Paxton filed a lawsuit against Meta, formerly Facebook, for capturing and using the biometric data of Texans without properly obtaining their informed consent. Meta’s alleged actions are against Texas CUBI restrictions, which require Meta to get informed consent before obtaining data like facial geometry. SOPA Images | Getty Images “By this
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Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs and business owners, return on investment (ROI) is dependably taken into consideration when making investments and purchasing decisions — whether a low-ticket offer or a high-ticket, high-touch investment — and most people use a simple equation to calculate it: the cost of the investment divided by
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Takeaways from this episode:  Be Yourself — Whether selling homes or hosting a podcast, Kyle Inserra is the same person in every setting. This proves true on TikTok, too. By owning his authenticity, Kyle can quickly create content and organically reach watchers with the same interests and intent as him. Get Your Reps — Kyle
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On Wednesday, Facebook parent company Meta released a disappointing fourth-quarter earnings report. By Thursday, the company’s shares were down more than 26%. The more than $230 billion loss set the record as the biggest one-day market value drop for any U.S. company in history. Kevin Dietsch | Getty Images In Wednesday’s earnings report, the social-media platform reported an
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