Social Media

Opinions expressed by Entrepreneur contributors are their own. Some influencers’ social media posts can become redunant, but influencer marketing remains one of the most cost- and time-efficient ways to increase your brand’s awareness. This, of course, assumes the accounts are managed properly by someone who understands social media, knows what successful influencer marketing campaigns should

Opinions expressed by Entrepreneur contributors are their own. The creator economy boomed in 2021. Some estimates project that it could become a $100 billion industry in 2022. As the creator industry scales, social media giants like Twitter, TikTok, and Instagram are racing to update their algorithms and implement refreshed creator monetization features. The obstacle with

By now, even the least tech-savvy among us are familiar with the most popular social-media platforms and the niche audiences they attract. Photographers flock to Instagram, dancers abound on TikTok, and gamers gather on Twitch. It’s good business sense for creators to gravitate towards apps that support and enhance their crafts. But until recently, one

Opinions expressed by Entrepreneur contributors are their own. For the past ten-plus years, consumers have sat idle and allowed platforms to farm their data and generate billions of dollars in revenue. Now, let’s not try to put all the blame on them; it was us who signed their terms of service and accepted the reality that

Opinions expressed by Entrepreneur contributors are their own. When I started exploring the internet, I decided to utilize it in the most promising way. Learning new skills, generating networks and other essential things accompanied my growth. I founded my company, InstaEASY, in 2018, with just two employees. As an entrepreneur, I started building my network,

Opinions expressed by Entrepreneur contributors are their own. Ever since the world was shocked by Covid-19, the landscape of how we do business and consume content has changed forever. The focus has shifted to the online world in a multitude of ways. Social media, constant talks of a future metaverse, NFTs and cryptocurrency are at the helm of

Dr. Emily Taylor, known as Dr. Ear Wax to her social media followers, is using social media to educate the public about the importance of hearing health. Loud noise exposure is the reason more than 30 million people suffer from permanent hearing loss. Yet, with the right protection and education, it can be preventable. As

Opinions expressed by Entrepreneur contributors are their own. A few years ago, my niece visited me in New York. She was telling me about a new show she was watching about six friends who lived in Manhattan, met regularly at a coffee shop and got into hijinks. The characters’ main apartment, she told me, was

Opinions expressed by Entrepreneur contributors are their own. Smartphone and tablet applications are so integrated into our daily existence that you probably begin and end your day with one. Daily planner, guided meditation, workout, food delivery, wallet and finance, recipes, to-do lists and sleep tracker… seemingly everything’s now available in app form.  Businesses used to

Opinions expressed by Entrepreneur contributors are their own. TikTok, the result of a 2018 merger of two Chinese applications, Douyin (video) and Musical.ly (social media service), has taken the world by storm. Its associated app was the single most downloaded non-game variety over the course of the first six months of 2021 (383 million installs),

Opinions expressed by Entrepreneur contributors are their own. Personal branding holds a lot of importance for individuals and small businesses in the modern world. The good thing is, there are plenty of tools that one can use for this purpose. You can create your blog or website and link it with different social media platforms.

Opinions expressed by Entrepreneur contributors are their own. On LinkedIn, you often connect with people you have never met in real life. For some with an old-school mentality towards networking, this can be off-putting, but it’s quickly become the norm in many business circles. Sixty-one percent of professionals agree that digital networking leads to career growth.

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, we rely on the “Internet of everything” for nearly every aspect of our lives, from checking the local weather to buying real estate property, a dynamic additionally boosted by distancing and health guidelines as a result of the pandemic. According to a report

On Monday, Texas attorney general Ken Paxton filed a lawsuit against Meta, formerly Facebook, for capturing and using the biometric data of Texans without properly obtaining their informed consent. Meta’s alleged actions are against Texas CUBI restrictions, which require Meta to get informed consent before obtaining data like facial geometry. SOPA Images | Getty Images “By this

Opinions expressed by Entrepreneur contributors are their own. No matter the industry, most brands realize the importance of engaging users on social media, but most will also agree that this is easier said than done. Creating content across different platforms that actively engage customers and promote action is a constant race among retail brands and

Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs and business owners, return on investment (ROI) is dependably taken into consideration when making investments and purchasing decisions — whether a low-ticket offer or a high-ticket, high-touch investment — and most people use a simple equation to calculate it: the cost of the investment divided by

Takeaways from this episode:  Be Yourself — Whether selling homes or hosting a podcast, Kyle Inserra is the same person in every setting. This proves true on TikTok, too. By owning his authenticity, Kyle can quickly create content and organically reach watchers with the same interests and intent as him. Get Your Reps — Kyle

On Wednesday, Facebook parent company Meta released a disappointing fourth-quarter earnings report. By Thursday, the company’s shares were down more than 26%. The more than $230 billion loss set the record as the biggest one-day market value drop for any U.S. company in history. Kevin Dietsch | Getty Images In Wednesday’s earnings report, the social-media platform reported an