Social Media

Opinions expressed by Entrepreneur contributors are their own. Recently, there has been a surge of personal Wikipedia pages. This trend was preceded by the emergence of purported specialists who extol the benefits of Wikipedia entries not just for organizations, but also for business owners. In fact, some argue that failure to embrace social media could

Opinions expressed by Entrepreneur contributors are their own. An impressive 95 percent of consumers say that customer service influences which brands they choose — and which ones they stay loyal to. Positive and creative interactions can help your brand earn loyal customers who turn into repeat buyers and spread positive word of mouth. Some outside-the-box

Opinions expressed by Entrepreneur contributors are their own. When first introduced to the concept of Web3 — through NBA Top Shot — which solved the pain points of collecting and trading sports cards, I immediately saw the parallel to my early dotcom days of surfing basketball and design forums where my shared interests (and typing)

Opinions expressed by Entrepreneur contributors are their own. When social media first popped into existence — your Six Degrees, your MySpaces, the prehistoric version of Facebook that looks like an entirely different site today — there was no intention of using them to circumvent the traditional sales process. Now, with the rapid expansion of online

Opinions expressed by Entrepreneur contributors are their own. Even if you’re a skeptic about the potential results, it’s hard to ignore the allure of search engine optimization (SEO). You know that most people in the developed world use search engines multiple times per day. You also know that getting to the top of the search

Following Instagram‘s latest update, social media users worldwide are facing a couple of frustrating developments: an inability to use filters on their Instagram story, encountering an “unable to use effect” error message, and, as of early Thursday morning, blacked out Instagram direct messages.  Both iPhone and Android users are up against the social media issue,

Opinions expressed by Entrepreneur contributors are their own. More than one in four adults in the U.S. regularly use LinkedIn, and each day millions of messages are sent between users. From these conversations, everything from business collaborations to tech demos are planned. So much is possible on the platform, it’s merely a matter of who

Opinions expressed by Entrepreneur contributors are their own. Nearly 20% of all Twitter active accounts are likely fake, according to a recent analysis by SparkToro and Followerwonk. It brings into question the platform’s overall value as a marketing medium. Is it worth the effort to reach and grow an audience that may be largely comprised of

Opinions expressed by Entrepreneur contributors are their own. Besides grilling, sitting by a lake or pool and enjoying time with friends or family, there’s one more thing many of us associate with Memorial Day: sales. In the weeks leading up to the annual holiday, you can’t miss the constant ads for deals, discounts and promotions

Opinions expressed by Entrepreneur contributors are their own. All marketers and business owners share the same pressing concern: understanding their pain points and therefore respond to their unique wants and needs. Pain points often come down to issues such as wanting to reduce how much they spend on products or services, needing help to accomplish

Opinions expressed by Entrepreneur contributors are their own. In the second quarter of 2021, TikTok’s user base cracked the 1-billion mark. Even more impressive, it was crowned the highest-grossing app of the same year.  TikTok continues to show great potential for helping businesses reach new audiences. The platform is also loaded with tools that can

Opinions expressed by Entrepreneur contributors are their own. When speaking of digital markets and the recent norm of content marketing, a common dilemma arises. The entire industry often gets confused when using the terms of content writing and copywriting. Often, they place the idea under the same umbrella. Since both ideas are very closely linked

Takeaways from this episode: Be a Forever Learner — Matt Horn had tried-and-true principles instilled in him from a young age. His father told him, “if you aren’t learning, then you’re going in the wrong direction.” Horn continues to carry that lesson with him as he is a self described forever student of barbecue, business,

Opinions expressed by Entrepreneur contributors are their own. Did you know only 1 in 4 Americans believes sales professionals are credible in what they say and do? Poor personal experience with a sales rep surely contributes to this dismal number. You can likely recall instances when you suspected the salesperson you were about to do

Shannan Monson is the founder of NuuWork, serial entrepreneur and a community growth strategist. She is passionate about creating platforms and conversations dedicated to helping people create more autonomy in their lives. She sat down with Jessica Abo to discuss why she believes the nine-to-five workweek is dead and how you can join the new

Opinions expressed by Entrepreneur contributors are their own. Around 40% of professionals make a significant career change every four years, a far cry from the old school mentality of staying with one company until you retire. The business world moves fast and the landscape changes daily, so professionals must update their LinkedIn profiles to keep pace.

Opinions expressed by Entrepreneur contributors are their own. Business owners from all backgrounds and all industries are interested in getting more conversions on their website. For some businesses, that means collecting email addresses to build a subscriber list. For others, that means closing more sales. Whatever your intentions, you might be able to boost your

Models, DJs, teenagers dancing to millions of views — this is what many people envision when they think of “influencers.” But every profession, no matter how niche, has its unique roster of social media stars. They’re people who caught fire by cleverly capturing their world and then leveraging that attention to build communities, side hustles