Social Media

Opinions expressed by Entrepreneur contributors are their own. Creating content is extremely important. Seems obvious, right? Well, many companies struggle with not only creating content but creating the right content. And without the right content, how do you attract customers? How do people know who you are? I like to think that content is queen.

Opinions expressed by Entrepreneur contributors are their own. Branding has become such a buzzword that all the gurus and paid speakers tend to overcomplicate it. Branding is simple; it is everything people experience about you in public and what makes them want to do business with you. It makes people want to buy your product

Opinions expressed by Entrepreneur contributors are their own. Have you ever been innocently browsing the web, only to find that the ads shown to you line up a little too perfectly with the conversation you just finished before you picked up your phone? Maybe you’ve noticed that a title you’ve seen a dozen times in

A McDonald’s worker is standing up for herself after claiming her coworkers — including her manager — were caught watching her on security cameras instead of working in a series of now-viral TikTok videos. The employee, who goes by @Tizzie..Mia on TikTok, took to the platform on August 30 while still in her uniform and

Takeaways from this episode: Courage and Connectivity – With the evolution of social media, Hernán Regiardo and Samantha Trottier believe it takes a level of courage to post authentic, less-edited content, but it’s worth it to connect to your audience. The Impact of Burnout – Being a full-time creator is a job with little breaks.

Opinions expressed by Entrepreneur contributors are their own. Quiet quitting is a style of quitting that involves not abruptly leaving a job but instead performing precisely what the position requires, nothing more and nothing less. It’s the equivalent of being mentally checked out but still physically present. If the true goals of diversity, equity and

Opinions expressed by Entrepreneur contributors are their own. Take a plus-sized person to the mall and give them three hours to shop. They’ll be back in less than thirty minutes because they already know where to find the two racks of options offered at the same three stores they always visit. Hint: the two racks

Instagram users are feverishly changing their location settings after a meme falsely claiming that the app is tracking their locations for ill intent went viral. With the word “IMPORTANT” written at the top in red text, the graphic, shared by influencer marketing firm Goal Digger Coaching, warned, “Since a new update, people can find your

Opinions expressed by Entrepreneur contributors are their own. Last week, my Facebook account was restricted for sixty days (yet again) because the company’s AI algorithm incorrectly labeled a post I made about having to replace my truck’s transmission as “hate speech.” This isn’t an isolated incident. It’s happened to me multiple times, and I’ve heard

Opinions expressed by Entrepreneur contributors are their own. All marketing elicits emotion either consciously or unconsciously. Neuromarketing is the science of leveraging those emotions to achieve the maximum possible results in marketing campaigns. Let’s take Frito-Lay, for example. In 2009, they used neuromarketing to discover women’s feelings about snacking and guilt, and launched an entirely

Opinions expressed by Entrepreneur contributors are their own. TikTok is rewriting the rules for how we create, share and discover visual content. The TikTok algorithm, specifically the “For You Page” (FYP) feed, has changed the game for social networks propelling entertainment and discovery to the forefront. In this article, I’m diving into the rise and

Opinions expressed by Entrepreneur contributors are their own. Undoubtedly, anyone going into social media marketing needs to constantly learn new ways to advertise as audiences are very dynamic. As marketers, we need to follow this passionate audience everywhere we go. The masses are now on TikTok, and the good thing is that the average person

Opinions expressed by Entrepreneur contributors are their own. When it comes to making money online, there are two main things you’ll want to focus on. The first part is the product or service you’ll be providing to your customers. This is the easy part. I’m a firm believer that you can make money selling anything.

Opinions expressed by Entrepreneur contributors are their own. We live in a world dominated by technology. If you’re in a public place, virtually anywhere you look, you’re guaranteed to find objects that are modern technology products. Still, no matter how much technology has connected us with the rest of the world, it has created problems

Opinions expressed by Entrepreneur contributors are their own. The ever-increasing rise of social media users means having a strong online presence has never been more important. Social network platforms almost tripled their total user base in the last decade — from 970 million in 2010 to an estimated 4.48 billion users in July 2021. This

Opinions expressed by Entrepreneur contributors are their own. There’s no doubt economic storm clouds are gathering. With the stock market in bear territory and tech stocks — particularly social media companies — losing value, creators who rely on these platforms for income may be nervous. Understandably so. Not only is the creator economy a new

Opinions expressed by Entrepreneur contributors are their own. TikTok is the reigning and possibly longest-running star of social media. In 2021, TikTok achieved a record-breaking 656 million downloads (leaving the second-place platform, Instagram, in the dust by 100 million) and remained the only social media app besides Facebook to surpass three billion downloads. But TikTok’s

Opinions expressed by Entrepreneur contributors are their own. A critical piece of my role at Meta is talking to small business owners about their wins and, most importantly, their challenges, so that we can take those learnings to better serve the SMB community. And while all small businesses are unique, in many cases, their challenges