Social Media

Opinions expressed by Entrepreneur contributors are their own. If you’re digital-savvy, you’ve probably experienced FOMO (fear of missing out) every once in a while — from feeling inadequate to comparing yourself to others. Social media is a FOMO enabler. In fact, a study shows that the dual nature of online personas is one of its

Influencers have the power to boost online conversions and help brands spread the word about their products. But there is at least one group of people who don’t seem influenced at all by their social media mojo—New York City landlords. According to a story in The New York Post, landlords are saying fuggedaboutit to some

Opinions expressed by Entrepreneur contributors are their own. In a world where attention is so valuable, yet so hard to acquire, business owners and influencers are constantly searching for means to reach more people and make more money. Social media has not only proven itself as a means to interact with the masses but also

Hive Social, the platform that touts its focus on the “simplicity of social media,” has temporarily turned off its servers following a discovery that user data is vulnerable to hackers. The Berlin-based security collective Zerforschung found several “critical vulnerabilities” that it then reported to the company. “The issues we reported allow any attacker to access

Elon Musk continues to reach out directly to Twitter users to get feedback on his newly acquired platform. In a tweet earlier today, the billionaire/Chief Twit turned his focus on lurkers who consume the content but don’t contribute. He politely encouraged these so-called ‘doom scrollers’ to get involved. “I meet so many people who read

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Nick Clegg, President Global Affairs, Meta, participated in a community immersion with leaders from WhatsApp’s Community Builders Program in India in order to discuss how the feature that was launched would help organizations stay better connected and

Opinions expressed by Entrepreneur contributors are their own. Can you make it as a business in today’s world without tons of reviews? The answer is yes, but it takes time and targeted efforts. First, let’s talk about why reviews matter. Seeing high ratings from other consumers provides reassurance to buyers in moments of indecision. This

Seema Bansal Chadha and Sunny Chadha, now the married co-founders of luxury floral brand Venus et Fleur, began dating in 2015, shortly before Valentine’s Day. Courtesy of Venus et Fleur For the occasion, Chadha ordered a bouquet to be delivered to Bansal Chadha — a decision that would ultimately catapult them to long-term romantic and

Opinions expressed by Entrepreneur contributors are their own. To start affiliate marketing without money, people often think you must become a blogger with a dedicated website — draining money and resources. Although it is helpful to have a blog when you can reinvest in your business and scale upward, it’s not essential. Affiliate marketing with

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The market regulator Securities and Exchange Board of India (SEBI) is working on the guidelines to regulate financial influencers, often called finfluencers on various social media platforms like Instagram, YouTube and Twitter. The move comes after the

Opinions expressed by Entrepreneur contributors are their own. Any marketer knows that social media is fertile ground for effective brand promotion and lead generation. A well-built business page on Instagram or TikTok brings thousands and thousands of followers that can eventually turn into a couple of hundred loyal consumers and brand advocates. Many businesses use

Opinions expressed by Entrepreneur contributors are their own. The public relations sector is constantly being challenged by new technologies. The rise of new social platforms and the ever-changing way we use them, the widespread adoption of artificial intelligence, the cookie-less world and the data-driven demand for new metric modes are pushing public relations into new

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Rajasthan government has approved the new Rajasthan Startup Policy 2022 to increase job opportunities in the state by promoting industrial investment, among other measures. Ashok Gehlot, Chief Minister, Rajasthan The Policy will be launched at the

Opinions expressed by Entrepreneur contributors are their own. Millennials and Gen-Zs might love avocado toast and soya lattes. Still, their spending habits are no longer bearing the brunt of the blame for rising financial pressures, keenly felt by people of all ages worldwide. September inflation has overshot forecasts in the U.S., while in the United

Opinions expressed by Entrepreneur contributors are their own. Amid the midterm elections, many are looking toward social media to see how the various platforms are readying themselves for this upcoming election. With the fear of the spread of misinformation and chaos, many worry that social media companies are not doing all that they can. Social

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that TikTok has quickly become a front-runner among the platforms brands consider building a presence on. Once regarded as an entertainment app for dancing teens and lipsyncing videos, TikTok has evolved into a platform for authentic storytelling, discovery and cultural conversations — and as

Opinions expressed by Entrepreneur contributors are their own. Growing up, I always loved writing. Writing allowed me to express my thoughts and ideas. It was also a great avenue to vent my frustrations. As I’ve gotten older, I’ve always kept a private journal. I struggle with journaling on a daily basis, so I would always

Opinions expressed by Entrepreneur contributors are their own. Building an authentic brand through attractive marketing is essential to the success of any business. Social media plays an important role in your marketing strategy. It is one of my favorite topics to talk to business owners about because it is a simple way to step into