Social Media

Opinions expressed by Entrepreneur contributors are their own. The lingering economic uncertainty that started with the pandemic contributed to significant changes in shopping patterns over the past several years. Consumers now more than ever seek money-saving incentives such as discounts, shopping rewards (cashback) and digital coupons when shopping online. Not only have U.S. consumers stepped

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Advertising Standards Council of India (ASCI) has updated the definition of celebrities in its code to include social media influencers having a following of 500,000 or more. The ASCI code has a specific guideline for celebrities

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. TL;DR: Geometrical’s Pocket Tripod is small enough to fit into a wallet, unfolds in seconds when needed, and

Opinions expressed by Entrepreneur contributors are their own. For centuries, businesses have used different methods of communication to connect with potential customers. Social media platforms are among the latest options that companies have to connect to their target audiences. Having been around for less than or just about two decades, it would be easy to

Opinions expressed by Entrepreneur contributors are their own. Sara Kear, Chief Marketing Officer at Condado Tacos, has embraced the power of social media as a game-changing business tool. The CMO and team have strategically mapped out Condado Taco‘s web presence, understanding the unique expectations of consumers for each channel. “We did organic and paid (social

Luke Lintz, the 23-year-old co-founder and CEO of Puerto Rico-based public relations firm HighKey Enterprises, says he knows what hard work looks like because he’s been working side gigs since he was in seventh grade. Over the course of middle and high school, Lintz babysat, worked at an organic food store, did demolition work and

Opinions expressed by Entrepreneur contributors are their own. In today’s professional landscape, LinkedIn has become the go-to platform for networking, job hunting and personal branding. However, many professionals fail to leverage the potential of this powerful tool fully. In the last eight months alone, LinkedIn has enabled me to recruit and hire seven new professionals

Jimmy Donaldson, also known as MrBeast, is being sued by Virtual Dining Concepts (VDC), the company behind his ghost kitchen, MrBeast Burger, Variety reported. The lawsuit, filed in the Supreme Court of the State of New York, alleges that MrBeast failed to uphold his contractual commitments and engaged in intentional interference with business operations, resulting

Is LinkedIn the new Tinder? While many of its 930 million members use the networking site for professional purposes, some see it as a way to hit on women, according to a new survey. But this isn’t going over well with many female users who rely on the site for drumming up business, making contacts,

Last week, veteran Twitter user Gene X. Hwang lost his @X handle to Elon Musk’s X — and he’s not alone. Although it’s unclear exactly how many former Twitter users might have had coveted accounts taken from them, Jeremy Vaught, director of engineering at the nonprofit Life Happens, joined them when X “ripped away” his

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. With an impressive count of over 100 million users amassed in just five days, there’s no question that Threads was able to profoundly shake the social media space when it launched. Indeed, its ties to Mark

Opinions expressed by Entrepreneur contributors are their own. In November 2022, Adam Mosseri, Head of Instagram, received a late-night call from Mark Zuckerberg, CEO of Meta (Instagram’s parent company), while on a family vacation in Italy to discuss a plan to build the “Twitter-killer.” A month after Elon Musk’s tumultuous $44 billion acquisition of Twitter,

Opinions expressed by Entrepreneur contributors are their own. In an era where anyone can command a global audience from the palm of their hand, personal branding has never been more crucial. As we navigate through the digital age, it’s becoming increasingly apparent that personal branding is more than just a buzzword — it’s a powerful

Opinions expressed by Entrepreneur contributors are their own. Meta’s Threads is a revolutionary new platform that changes how our society communicates digitally. In the world of branding, Threads emerges as a new opportunity for thought leaders to redefine their brands. In today’s world, developing and managing this brand is more important to staying ahead of

Opinions expressed by Entrepreneur contributors are their own. When Mark Zuckerberg started Facebook as little more than a student prank in a dorm room, he could have hardly guessed that he was about to create one of the world’s favorite connecting tools. But not only that — in one fell swoop, Zuckerberg also developed the

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Over the years, social media has given a platform to unsatisfied customers to voice their grievances, as many a time what cannot be solved through customer service gets more attention through a post on Instagram, Twitter, Facebook

Opinions expressed by Entrepreneur contributors are their own. 1.7 billion users can’t be wrong. TikTok‘s short-form video and swipe style has been proven to spark and keep people’s interest. And while the platform is synonymous with fun challenges, dances and lip-syncs, it increasingly represents a powerful platform for professionals to share and consume information. TikTok

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Social media in today’s day and age is an excellent platform for brands to showcase their unique identity and values. By incorporating their USP and culture into their social media content, businesses can create a powerful and