SEO

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Google’s Search On event was yesterday and we’ve

While MUM was the highlight of Google’s Search On event, the company also announced a number of changes to the search results that are important for search marketers to understand. These changes include the launch of larger and more visually browsable search results for some queries, enhancements to the “About this result feature,” a more

I saw a discussion on Twitter this morning about the idea of having a feature in Robots.txt that would block both crawling AND indexing. It started with this tweet by Christian Thurston (@ct_oz): “Hi John [Mueller], has Google considered making it so that the robots.txt file doesn’t just block crawling, but also blocks indexation? To

The distinction between surviving and thriving search marketers is the ability to stay on top of the latest SEO and PPC tactics and trends. Only by meeting these changes head-on can you continue to power search marketing success. Attend SMX Next, online November 9-10, to learn actionable, trusted tactics and insights you can immediately apply

Google Search Console’s performance reports now seem to be back to normal and showing recent data after experiencing significant delays over the past several days. Now if you look at your performance report, you may see data as recent as four hours ago, which is normal delays for the performance report. Here is a screenshot

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, have you made headway with your DE&I initiatives?

Google is introducing new organic and paid features for travel and leisure businesses, including ticket booking links and pricing in search results, new “Things to do” ads and an eco-certified badge for hotel listings, the company announced Wednesday. Ticket booking links. In addition to showing general information when users search for attractions, such as the

“We’re currently experiencing longer than usual delays in the Search Console performance report. This only affects reporting, not crawling, indexing, or ranking of websites,” said the Google Search Central Twitter account on the morning of Tuesday, September 21. “We’ll update here once this issue is resolved. Thanks for your patience!” Many SEOs have noticed the

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, autumn officially starts on Wednesday (if you’re in

Google has confirmed that it not only made a change to what title it shows in the search results but also disclosed how much of a change it actually was. For the past few weeks, Google said it was using your chosen HTML title tag 80% of the time. Now Google said it is using

“Mozilla is running an experiment on 1% of the Firefox desktop population currently, which sets the default search engine to Bing in the web browser,” said Martin Brinkmann for ghacks. Search choice is an ongoing issue. We’ve written about search choice before as it’s been a topic of conversation even beyond the search community: Google

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and I’m not going to lie. Every time

Assessing the effectiveness of your content strategy is an integral part of growing your organic visibility as well as furthering your skills as an SEO. Techniques like forecasting can help you estimate the value a new piece of content or site change may generate for your business, but failing to record the real-life performance associated

The only constant in the search marketing world is change: Google’s page experience update (and countless others), machine-powered technologies, growing customer expectations, new ad formats, new search behaviors, new privacy guidelines… the list goes on. As a search marketer, part of your job is to meet the latest industry changes head-on. It’s also essential to

Google will start enforcing the requirements to have unique product identifiers on your product listing feeds with Google Merchant Center tomorrow, September 15, 2021, the search company announced. What are unique product identifiers (UPIs). Google said a unique product identifier, also known as UPIs, are considered products that include Global Trade Item Numbers (GTINs), Manufacturer

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This second installment for “Messy SEO” details my process of rectifying the canonicalization issues that arose following the MarTech website consolidation. In Part 1 we discussed fixes for

Businesses turn to content marketing because it can be an effective method for building brand awareness and guiding customers through their sales funnel. Yet, many have been unable to capitalize on their content marketing initiatives because they haven’t covered all aspects of the customer journey, didn’t keep track of their assets and wasted resources on

On August 24, Google confirmed that it changed how it creates titles for search result listings. The confirmation came roughly a week after search professionals began noticing such changes — in the interim (and even after the confirmation), SEOs raised concerns about how these Google-altered titles may affect their traffic. Unfortunately, title change information isn’t