SEO

Microsoft has reversed the Windows 11 changes that made switching default browsers more difficult. Now, users who prefer Chrome, Firefox or other browsers can change their default with a single button. The changes were noted by Rafael Rivera, developer of the EarTrumpet Windows volume control app, early last week and were first reported by The

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO

A lot of landing pages expire every day when outdated information becomes obsolete, products are sold out, services are discontinued and entire communities sunset. How that expiring content is being handled from an SEO perspective can greatly impact the organic search rankings of websites. If its handling is floundered, SEO landing pages with expired content

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Although the gains from enhancing your site’s accessibility may not be obvious, that doesn’t

Google, on December 9th, has updated the news performance report in Google Search Console “to make it more accurate,” the company said. This update may result in a drop in the number of impressions you’d normally expect to see in this report. It is important to note that this is just a reporting change and

On December 1, 2021 Google began to rollout the second product reviews update for the year, the December 2021 product reviews update. This was at the tail-end of the November 2021 core update that finished rolling out the day before, on November 30, 2021 (note, this is an important point for this story). RankRanger and

Google is now rolling out a new design for the Top stories section in the desktop version of its search results, a Google spokesperson confirmed with Search Engine Land. The new design matches the design efforts of the mobile Top stories section that launched about two years ago. Google’s confirmation. A Google spokesperson confirmed with

“When I talk about the metrics that will help you get and secure and keep buy-in, I come to you with a perspective of operations,” said Jessica Bowman, CEO of SEOinhouse.com, in her presentation at SMX Next. “How do we get other people involved in SEO as well? SEOs are constantly searching for new ways

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of addressing the SERP title change made to one of our most important MarTech pages. In Part 3, we discussed

Calls to action (CTAs) provide customers with a path to follow to achieve their goals, whether that’s completing a purchase or requesting a consultation. Despite being one of the last steps in the customer’s journey, CTAs have gone overlooked as brands adopt a generic approach in this final, crucial solicitation, using messages like “Click here,”

Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to win their attention and draw them into a conversation. In reality, content has always been the best way to do marketing. But with the overabundance of

Google is now rolling out a new search algorithm update named the December 2021 products reviews update. This is the second time Google is pushing out a products reviews update this year; the first one rolled out in April 2021. This update is “designed to better reward” product reviews that “share in-depth research, rather than

Google has confirmed that the November 2021 core update is now finished rolling out. The announcement. “The November 2021 Core Update rollout is now complete,” Google wrote on the Google Search Central Twitter account. The November 2021 Core Update rollout is now complete. — Google Search Central (@googlesearchc) November 30, 2021 November 2021 core update. As

Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging.  Throughout the past year, Google has been more aggressive, rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year.  Complicating things further, many of these updates overlapped

Building links isn’t easy and navigating the link-building landscape nowadays is complicated. Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is link building, and

On November 17, 2021, Google began rolling out the November 2021 core update, this came about four and a half months after the July 2021 core update, which was a month or so after the June 2021 core update. So, we had a total of three broad Google core updates in 2021. We asked several data companies

Google’s mobile-first indexing deadline is no longer a deadline and it decided to leave the “timeline open for the last steps of mobile-first indexing,” John Mueller of Google said on the company blog. Previously, Google postponed the deadline from September 2020 to March 2021, and that deadline came and past. No timeline. Now, Google said

Microsoft Bing Page insights is now live in the Bing search results for the search results snippets, the company announced today. You will see a lightbulb icon on the right side of the search results that provides more details about the search result before you click on it. Microsoft said that Page insights “provides a