SEO

Organic and paid search channels are huge sources of traffic for websites (roughly 68%), yet few marketing teams know how to align the tactics, insights and goals of both effectively. This is why so many search professionals speak of implementing holistic strategies. “Building a holistic search strategy can be tricky,” said Hannah Johnson, associate SEO

Google Chrome has added a new feature called Journeys that makes it easier for users to revisit topics they searched for days or weeks ago. What is Journeys? Journeys is a Google Chrome desktop feature. It groups pages from your search history by topic or intent, providing a more helpful user experience than just showing

Google Search Console had yet another data issue with the performance reports, this time impacting Google Search, Google Discover, and Google News data. Google said this was a “logging issue on analytics” that occurred between February 1, 2022 through February 3, 2022. Rankings not impacted. This was just an analytics issue, any drop in impressions

Our Guide to A/B Testing for Core Web Vitals explained a series of small steps with two services and a browser extension to write tests for frontend code tactics. Thirty years ago, we would copy a page’s raw source to run find-and-replace operations until we could manage a facsimile of a page put in a

Microsoft Bing now has new car and automobile search features to let you find your next car, the company announced on its blog. You can search for used cars on Bing, you can search for specific car makes and models and then Bing will provide you search box that you can filter to find the

This guide was first published on May 21, 2020. It was updated to include new information on February 4, 2022. Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with

Did you know that 5-25% of all your site visitors use your Site Search bar? Did you know that Site Search visitors are more likely to make a purchase “today” vs. a non-Site Search visitor aka “browser”? Site Search is the single most important piece of technology on your site that is used by your

Back in 2018, Google began showing a snapshot of your Google Search Console data and analytics in the web search results for verified properties. Now, Google will also show this snapshot for domain property verification methods, not just the older verification methods. The announcement. Google announced this on Twitter saying “we are happy to share

Evaluating a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. This presentation is for digital marketers who want to scale up

SEO tool provider Deepcrawl has launched a technical SEO app for Wix websites, the company announced Monday. Designed for small and mid-sized enterprises, the app automates weekly site crawls and detects issues ranging from broken pages to content that doesn’t meet best-practice guidelines for SEO. The Deepcrawl app dashboard for Wix websites. Image: Deepcrawl. The

Google has published a new help document for SafeSearch that merges together all of Google’s SafeSearch details into one larger help document. This new document explains how SafeSearch works, adds some troubleshooting but the overall guidance of SafeSearch has not changed. What is SafeSearch. SafeSearch is Google’s adult content filter that aims to filter out

Google search results have been showing an “Untitled” title tag for some sites over the past 3 days. People who click on those sites are being sent to spam sites, according to postings from users on Hacker News and Reddit. ‘Untitled’ Google results. Here’s what a Hacker News user posted: “Over the last few days

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our marketing, content and development teams to further clean up the search engine results pages for MarTech. In Part

Starting on January 24, 2022 and currently still ongoing, Google said there was a “logging issue” with Google “Search data for images” which may result in a drop in the number of clicks and impressions you see in your Google Search Console Performance reports for images. This is just a reporting issue and has no

In our guide to Core Web Vitals tactics using Cloudflare and WebpageTest, we outlined basic requirements for using Cloudflare as a reverse proxy for testing tactical HTML changes with WebpageTest. Our version of the test is simplified from Patrick Meenan’s original concept, which uses HTMLRewriter() to select an element and modify code. We’re going in-depth

Marketers understand the importance of search – whether it’s organic or paid – in reaching, engaging and converting their global audiences. But achieving success in international SEO and paid search takes more than translation, and getting it wrong means lost time, budget, and opportunity. Join international digital marketing experts to uncover the five key mistakes

“The problem is never about content; the problem is always about discovery,” said Benu Aggarwal, founder of digital marketing agency Milestone Inc., in her presentation at SMX Next. The way Google and other search algorithms analyze and rank content has changed drastically over the years, and not all pieces of content are primed for it.

Neeva, the ad-free, private search engine co-founded by former SVP of Google Ads Sridhar Ramaswamy, has launched a free basic subscription as an alternative to its full-featured subscription, which costs $4.95 per month. While a worldwide rollout is planned, both subscriptions are currently only available to users in the U.S. Image: Neeva. Why we care.