SEO

Links are one of the primary ways Google and other search engines understand and rank websites. Crawlers and bots follow links from external sites to your web property and then trace the internal links on your site, measuring the “flow” of ranking signals and attributing them to sites accordingly. “Link flow goes by many names,”
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“Migration is a burden that we all have with websites,” said SEO industry leader Bruce Clay at SMX Next. “We have to upgrade them periodically. A stale or an out-of-date website deteriorates your rankings in the search engines.” “There are all sorts of reasons to do it — maybe you have an e-commerce platform or
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BrightEdge, an enterprise SEO platform, has acquired technical SEO platform Oncrawl. The terms of the deal were not disclosed.  Oncrawl will continue to run as its own company. Both customer bases will soon have access to additional technology without an accompanying price hike.  What it means for BrightEdge. This acquisition mirrors the merging of SEO and data
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Google is notifying Google Merchant Center merchants of a new program called the Shopping experience scorecard. In short, Google is telling these merchants that if they provide an “excellent customer experience” Google will in turn reward those merchants with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,”
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The phrases “page experience” and “core web vitals” are often used interchangeably, but they actually refer to two separate sets of website metrics. “Core web vitals is a set of three metrics that are part of the overall page experience search signals that went live in 2021,” Diane Kulseth, senior SEO consultant at Siteimprove, said
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The days of title tag tweaks, meta keywords, and SERPs of ten blue links are long gone. SEO is one of the fastest-evolving aspects of the digital realm… and gaining visibility (not to mention quality traffic) is more complex and challenging than ever before. If you want to stay ahead of the competition and at the
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International SEO has long been a hot topic for enterprise-level brands and global companies. But, the increased ease of connecting with people around the world means these tactics are becoming vital for a growing number of businesses. International search experts Clayton Warwick and Gary Reilly of Wordbank and Jeramie Heflin of Safeguard Global recently presented
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Smart Pages, Microsoft’s free website building service, is available to all US-based small and medium-sized businesses, the company announced Wednesday. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps and an updated Social Posts section. Why we care. Far too many SMBs operate with just a
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Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake. Discover how A&W Restaurants achieved a 25% increase in 5-star reviews on Google in six months and how you can achieve similar results or more. To
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Core Web Vitals (CWVs) have already impacted search rankings for mobile, and with the desktop rollout now underway, they’re set to gain even greater importance for publishers. Due to complete by late March, we’ll see the familiar trio of CWV pillars incorporated as active measures for determining desktop search success – namely, first input delay
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Evaluating a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. This presentation is for digital marketers who want to scale up
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JavaScript frameworks have been growing in popularity over the last few years, thanks in no small part to the flexibility they offer. “JavaScript frameworks allow for rapid development. It offers better user experience. It offers better performance and it offers enhanced functionality that traditional frameworks — non-JavaScript ones — sort of lack,” said Nati Elimelech,
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