SEO

Google’s principle of E-A-T — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on the web. But, what does it mean for content to reflect expertise, authority, and trustworthiness? “Expertise, for me, is the amount of knowledge you have in a field,” said Kevin

We know Google wants to reward content and entities (like organizations and brands) that demonstrate high levels of expertise, authoritativeness and trust (E-A-T). We also know Google advises us to become familiar with its quality rater guidelines, especially when it comes to broad core algorithm updates. What we don’t know with 100% certainty is how

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question. These clients can be a blessing but can also be dangerous. The challenging aspect of client management is

I was born a salesperson. Growing up in Texas, my dad had me working at Trader’s Village, selling everything from belt buckles to hat pins (and every other trinket you can imagine). You didn’t have to know much about the product. You just needed to know how to haggle pricing. Selling SEO services is different.

Google Search has rolled out the “refine this search” and “broaden this search” in the US based English search results, a Google spokesperson confirmed with Search Engine Land today. These features were previewed last year at the Search On event last September. Google did say that while some are noticing the things to know/consider being

Microsoft Bing’s search results for queries related to the conflict in Ukraine show an Opinions section and two timelines (one in the main column and another in the knowledge panel). Microsoft Bing’s search results page for the query [Ukraine Russia]. Click to expand. The Opinions section. On Bing, news results typically appear in the “News

We have learned the tragic news that a member of the SEO community has died. Tatiana Perebeinis was the chief accountant for SE Ranking, an SEO platform.  Tatiana, 43, her two children (Alise, 9, and Nikita, 18) and another man were trying to evacuate from Irpin, Ukraine, when Russian forces fired on them, according to

We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank.  Join Grant Simmons, formerly VP of performance marketing at Homes.com (grew organic traffic to over 10M monthly organic sessions), and Kevin Rowe, founder and CEO of PureLinq, who will share their experience in ranking in

“Content has become the primary tool that we use to create a dialogue with our prospects and to cultivate relationships with our customers online,” said Stephen Rahal, director of product marketing at Coveo, at SMX Next. “That content must be relevant and valuable. It also must be interactive to win their attention and draw them

A new podcast episode has caught the attention of Danny Sullivan, Google’s search liaison. Via Twitter, Sullivan called out the host (a politician who made an unsuccessful run for president in 2020) and his guest (a professor) for badly misunderstanding how personalization works in Google search. Ramesh Srinivasan, a UCLA professor and author of books

Google’s search results for Russian search queries related to Ukraine are almost entirely dominated by a handful of known Russian pro-Putin propaganda publications, such as Izvestia, Russia Today and Ria News. How is this happening when several credible Ukrainian and Western publications deserving to rank? And how is this happening when Google has stated its

Google typically updates its search engine results page (SERP) gradually, by testing out new features or updating existing ones. However, the company may roll out more drastic redesigns and new search features under certain circumstances, such as when there is heightened demand for information about a new topic, like there was during the outset of

The evolution of People Also Ask (PAA) on Google results over the last few years is well documented. They are generally viewed as an opportunity in SEO and often seen as an underexploited opportunity.  A brand SERP is what your audience sees when they search Google for your brand name. These questions Google suggests are

SMX Advanced, the premier conference for experienced senior-level search marketers, returns virtually this year on June 14-15. As always, the educational event program will cover the most advanced and timely search topics in both PPC and SEO. For the SEO track, we’re looking for session pitches on several different topics, including: How UX, SEO and

Link-building isn’t easy, especially if you want it to be done right (i.e., stay compliant with Google’s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white-hat SEO. Stay tuned as we’re about to reveal ten actionable white-hat

Google has announced that the page experience update for desktop is now done rolling out. This update started to roll out on February 22nd and now, 9-days later, it is now fully rolled out. Announcement. Here is Google’s announcement about the roll out of this update: The page experience rollout is now complete for desktop.

SEO tool provider Semrush has announced plans to acquire competitive intelligence and sales enablement platform Kompyte. Why we care. Semrush is a major player in the SEO tool space, and this announcement, along with its recent acquisition of Backlinko, shows that the company is serious about expanding both its audience and capabilities for search marketing

If you are trying to use the URL Inspection tool within Google Search Console and you are getting errors, you are not alone. Google has confirmed there is an “increase in errors when inspecting URLs.” The search company said it is working on resolving the issue. The announcement. Here is Google announcing this issue: We’re