SEO

Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%). However, Google’s advertising network was down 5%. “Our financial results reflect continued resilience in Search, with an acceleration of revenue

TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. Now, creators have that additional resource to connect with their audiences, enabling them to spread

ChatGPT has a massive database of words and phrases that we can leverage for SEO with the right prompts.  This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic.  These words and phrases are often not found using traditional keyword tools, so this

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content.  This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy.  Understanding

Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will

Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being

Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities. Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook

Like any endeavor, SEO works best with clearly defined and articulated goals.  If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to

SEO conversions and tracking go well beyond a direct sale or lead in your pipeline.  They can be: Newsletter and SMS subscribers that turn into sales. Win-back campaigns where customers haven’t shopped yet or rediscovered you. Bringing job seekers to your job listing pages, resulting in lower costs of hiring new employees. If you only

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem.  I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” When you bake SEO

Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for a three-week period, starting around June 21st. The update. Google posted an update at 5:06 pm ET today, saying, “We fixed the issue with News indexing. There will be no

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving

Google is accused of illegally using copyrighted content and stealing the personal information of millions of Americans to train its AI products. The allegations were made in a proposed class action lawsuit in San Francisco on Tuesday by eight individuals, who say they are seeking to represent the millions of internet users affected. If Google

Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign ups – just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many

Google has confirmed an issue with indexing content from news publishers and surfacing that content in Google News. Google said it is working to fix the issue but the issue may result in a decrease in traffic from Google News. Google’s statement. Google posted a statement in the Google Search status report saying, “There’s an

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in new customers. However, a more strategic approach is required to run campaigns effectively and gain

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds. Why we care. Google has identified that the music favored by Gen Z plays an

YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching.