SEO

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Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier and numerous other reasons. However, while migration may seem simple on paper, one misstep can lead to SEO problems, such as: 404 errors Lost rankings Missing content Before you begin

Google announced that the URL parameters tool is going away next month, citing the tool has little or low value. Google will be sunsetting this feature on April 26, 2022 and you will no longer be able to access the tool after that date. What is the URL parameter tool. The URL parameter tool launched

Google announced that it is adding more contextual information to the structured data error reporting within Google Search Console, the rich results test and URL inspection tool. This does not mean you should expect any additional errors, but rather, you should expect the same number of errors but those errors will be more descriptive and

Marketers, SEOs, employers, prospects, and even content strategists all have been taken in by content strategy myths they’ve heard or read and now believe. Some people think that it’s all about coming up with new ideas for content. Others believe that it’s a one-time task. But there’s a big difference between creating content for the

SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success. That means communication is key. Having a plan for how you will communicate with your clients throughout the engagement is an important

Google has announced two new features for US based and English language searchers, around helping those searchers evaluate information within Google Search and verify sources and claims of those listings. One is a feature to show a highly cited label in the Top Stories results and the other is improving the about this result feature

Google has created a new Data Studio template. You can use Google’s Search traffic monitoring dashboard to quickly see if there are any significant changes to the performance of your most important pages and help uncover whether you may have any potential SEO issues.  Google also announced that its Search Console connector now includes Discover

Was the meta description for this article written by Google? Or a human editor at Search Engine Land? You can’t tell, can you? That’s how far machine learning has come. Read on the learn the “shocking” truth. Auto-generating content summaries. Earlier this year, Google started automatically generating content summaries for Docs users. Google explains the

Earlier we reported about the Google Shopping experience scorecard where Google said it would reward merchants that provide an “excellent customer experience” with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,” within the Google Shopping tab in Google Search. Google now announced this reward is through the

Google now lets you link your Google Merchant Center account with your Google Analytics 4 property. Plus, Google added that you can now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” What is new. On February 1st, we reported that Google added auto-tagging to your free Merchant

Technical search engine optimization (SEO) for large enterprise companies is much different from traditional SEO because they often have complex, advanced infrastructure along with numerous integrations and dependencies. SEO professionals seeking to work with enterprise clients should be adept at technical SEO and require overlapping competencies in related disciplines. But here’s the problem. SEO experts

Google has rolled out a new mobile search interface that allows for a more visual look at some search results. A Google spokesperson told us this new interface helps “surface relevant information related to an image, so users have a deeper understanding of the results they’re seeing.” Mobile only. The new interface is currently live

Google has begun the rollout of the third version of the products reviews update, a search ranking algorithm update targeted at ranking product review related content on the web that is most helpful and useful to searchers. The first product reviews update was launched on April 8, 2021, the second was launched on December 1,

Google Search has reduced the irrelevant results shown in Google Search by over 50% in the last seven years, the search company announced. With that, Google also dropped another nugget of information saying they have seen a more than 60% increase in natural language queries. Irrelevant results. Google is constantly making changes to Google Search.

Google Search Console’s rich results report may now show you more warnings for event structured data markup if the event is missing a location. The search company posted this update here, stating “Google will start enforcing location requirements for events.” The notice. Here is what Google posted: Google will start enforcing location requirements for events.

One of the most common questions about SEO is “how much does SEO cost?” And to be honest, it can be tough to answer.  So many variables go into SEO costs. Some are obvious, while some are not. With SEO, it comes down to getting what you pay for, like most things in life.  SEO

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