SEO

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only that, is your business on Facebook and using a content marketing strategy? If your audience hangs out on the social media

In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) This article will break down:  The major moves from the past 12 months. How they impact paid search marketers. What they mean for the future of Google Ads. A

With the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it will not happen, said John Mueller from the Google Search team. No more core updates this year. John

Change is the only constant in SEO. At the moment, change is the only constant in the economy.  Adapting to SEO shifts, reduced paid spending, and the general consensus of having to do more with less have hit marketers hard.  As C-suite members look to reduce costs and improve efficiencies, SEO has risen to become

Google has a new issue status in Merchant Center. This new issue status is a clarification of our existing enforcement to provide retailers with better instructions on how to resolve their account issues. This issue status means that a suspended Google Ads account is linked to your Merchant Center account. The Google Ads suspension must

Google has launched a new status dashboard, this dashboard is for Google Search at status.search.google.com. Google Search status dashboard. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google

You might have detected a great opportunity based on a fair amount of traffic to your site from a specific country. Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it.  Whatever the reason, an expansion, a new product launch or a diversification will always

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. In a nutshell, this

I recently read Ziemek Bucko’s fascinating article, Rendering Queue: Google Needs 9X More Time To Crawl JS Than HTML, on the Onely blog. Bucko described a test they did showing significant delays by Googlebot following links in JavaScript-reliant pages compared to links in plain-text HTML.  While it isn’t a good idea to rely on only

Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO, webmaster, etc., some tips and advice on what new topics they can write about on their site. Experimental feature. This feature is not live for me in my verified Search Console profiles, but Nicolas Ockier

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.” This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.  In 2019, Airbnb started to move budget away

Google’s new editing experience for Business Profiles has rolled out. While the initial sentiment isn’t positive, everyone can agree that it’s an experience.  So, what has changed? The Google Business Profile Manager is still here, but the ability to edit a listing in the interface is gone.  Users no longer have access to their old

This article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach.  The best path to advance your SEM career involves: Delivering stellar execution and task management.  Providing incredible contributions to your team. Taking ownership of projects of any size. Aim to exemplify the following nine attributes, and you’ll

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. Chatter around those fluctuations picked up in the local SEO community during this period in various forums, including the Google SEO Mastermind Facebook group.

Holiday shoppers aren’t the only ones who wait until the last minute.  If you need some optimization tips to boost your Amazon sales before the end of the year, we have some suggestions to help make an impact.   Why product optimization is worth the effort Many ecommerce players fight tooth and nail to get their

Ever since Elon Musk took over as CEO of Twitter, there have been a lot of changes to the platform. Some people love it. Others are not so sure. Many marketers have even said their goodbyes to Twitter. As far as brands are concerned, many have left the platform or temporarily paused ads due to

If you’re still on the fence about whether or not video ads are a good idea for your brand, you shouldn’t be. Coming into 2023, it’s more important than ever to consider all platforms and ad types; and video advertising should be at the top of that list. Here are three reasons why you should

Search marketing continues to be a rapidly evolving space.  There is a great demand for search marketing talent – specifically for people with subject matter expertise.  I always hear it from recruiters and colleagues: “There just aren’t enough people who truly know what they are doing.”  But is this true? What does it take to be