Marketing News

Opinions expressed by Entrepreneur contributors are their own. Social media influencers have become a powerful force that shapes consumer behavior and drives sales. With their large followings and engaging content, influencers are often seen as the go-to source for product recommendations and lifestyle inspiration. However, a new type of influencer is gaining increasing popularity —

Opinions expressed by Entrepreneur contributors are their own. The ever-increasing competition among franchisors to get an edge on one another has led to some innovative marketing campaigns and initiatives. Amidst this backdrop, video marketing has become a vital component for many brands precisely because it can be utilized in so many ways. But it’s also

Opinions expressed by Entrepreneur contributors are their own. Have you heard of human design? Named what’s “in” in 2023 by the Washington Post, human design is a personality test based on seven ancient systems that you can use to understand yourself better and how you are designed to operate in business. Human design is especially

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. What brings you back to a store? Is it just the product, the shopping experience, or both? As businesses look to leverage the benefits of Web3 and immersive storytelling in marketing, companies in the Middle East

Opinions expressed by Entrepreneur contributors are their own. The app market is booming, and with millions of apps available in different app stores, it’s important to ensure that yours stands out from the rest. But how can you make money from your app? In this article, we’ll discuss three app monetization strategies that can help

Opinions expressed by Entrepreneur contributors are their own. There are many ways to make money online. One popular method to is to turn your expertise and life experience into a book. This sounds easy on paper (literally), but writing a book is a marathon. If disciplined, you can quickly write a 50,000-word book in 90

Opinions expressed by Entrepreneur contributors are their own. While the COVID-19 pandemic made online presentations a lifeline for many businesses and individuals, virtual presentation design is far from a new fad. Virtual presentations have consistently gained relevance with the digital revolution due to their unique benefits. In fact, Statista projected that 40% of events happened

Opinions expressed by Entrepreneur contributors are their own. Almost every superhero has a sidekick. It’s not that Batman isn’t capable of amazing feats on his own, it’s just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can be unstoppable together rather than alone. Would

Opinions expressed by Entrepreneur contributors are their own. It seems like “brand voice” is the buzzword of 2023, but it’s more than just a trend. Nailing your brand voice is key so you can differentiate yourself and build your business in an authentic way. The problem is that understanding your own brand voice is arguably

Opinions expressed by Entrepreneur contributors are their own. Persuasion in UI/UX design refers to the intentional use of design elements, techniques and psychological principles to influence and encourage users to take specific actions or make desired decisions. It involves crafting the user experience in a way that motivates and convinces users to engage, convert or

Opinions expressed by Entrepreneur contributors are their own. Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that they make sudden decisions based on emotion

Es probable que hayas estado en una docena de reuniones de marketing que comenzaron con alguien diciendo: “Pensemos en nuestra competencia por un minuto”. Apuesto a que hubo algunas personalidades tipo A (¿tal vez tú?) que han hecho su tarea y descargado la lista completa de marcas que hacen algo similar a ti o influencers

Opinions expressed by Entrepreneur contributors are their own. As Juneteenth approaches, brands are again preparing to commemorate this day. While the holiday has been celebrated within the Black community for quite some time, it was not until 2021 that it became a federal holiday. Juneteenth has become more commercialized in recent years, and some companies

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Ask any entrepreneur for the advice they would give aspiring startup founders, and the answer is not often the obvious one. Yes, “more money” is always great, but with experience and hindsight, the one thing they’d

Opinions expressed by Entrepreneur contributors are their own. Online reviews are crucial, even for new businesses in entirely new market categories. In fact, reviews may be more important for you because you have to prove two things to potential buyers: That you can actually solve their problem That your company is good to work with

Opinions expressed by Entrepreneur contributors are their own. As one of my first mentors said: “In business, sales solves all.” This reigns true in the majority of cases. When you make a sale, you can re-invest that into a new employee, advertising campaign, software, marketing, etc. You get the point. The problem with lead generation

Opinions expressed by Entrepreneur contributors are their own. How many offers have you launched that didn’t get a single buyer? I’d wager that this scenario has played out in most (if not all) businesses. While there are many reasons this can happen, the most common reason I see as a launch strategist and copywriter is

Want to learn how to harness the power of Instagram to skyrocket your business? Join us for an exclusive webinar featuring Kim Walsh Phillips, founder and CEO of Power professionals, a business coaching company and author of The Ultimate Guide to Instagram, 2nd Edition. Kim’s social media journey began with a mere 352 followers, but