June 1, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. With other 60,000 tracks being uploaded to Spotify daily, it can be easy for an upcoming musician to get lost in all the noise. Despite the oversaturation in the music industry, record labels are still shoveling out multibillion dollar marketing budgets
Marketing News
Rainbow logo: check. Here’s what else you should consider. June 1, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I get pitched a lot by publicists, agents and agencies for this column. Because I often use the behavior of certain people or companies as a jump-off point for articles, it makes sense
June 1, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. We had left Ouarzazate, a city in southern Morocco, when it was still dark. We traveled through the Draa Valley, surrounded by reddish
Ben Rosenfield, an entrepreneur with more than 20 years of experience across the real estate, technology development, and consumer product industries shares how companies can modernize their marketing. June 1, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Ben Rosenfield has spent the majority of his career serving as the bridge
Writing a book builds your personal brand and brings significant professional advantages — and it doesn’t have to be as hard as you might think. May 31, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. We’re living in the ever-growing digital information world. Billions of consumers log onto the internet and
May 31, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re like most modern companies, you’ve at least flirted with the idea of starting a search engine optimization (SEO) campaign. Maybe SEO has allowed you to capture a massive stream of inbound traffic and currently represents the most successful element
Duplicate your branding efforts without duplicating your time. May 29, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The internet and social media have created incredible opportunities for business leaders to dominate in their respective industries. But while most entrepreneurs are searching for the “one thing” that will lead to exponential
Use these seven strategies to get your company’s brand to stand above the rest. May 30, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Over the last three years, LinkedIn‘s active user base grew by a staggering 27 percent, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can leverage
Sometimes it makes good business sense to take a stand on sensitive topics. May 29, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. In the days of yesteryear, crisis communications pros and marketers wouldn’t touch divisive issues like racial equality. Today, Coca-Cola proudly displays the ways it is tackling racial equity on
May 29, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. My name is Devan Leos. I started working with Disney in 2010 when I was just a child. In 2013, I got signed on to work for a large production, which allowed me to work with the marketing, PR and executive divisions of Disney.
May 29, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and loyalty, communicating the benefits of your products, both new and old, should take up the bulk of your marketing strategy.
May 28, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The preference of customers for ecommerce increased exponentially in the last year because of the pandemic caused by the COVID-19 , but even
May 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. While inclusion and diversity have always been essential, they have become even more essential for marketers due to the industry’s current pandemic and cultural climate. Simply put, we’re dealing with two huge issues right now: a people crisis and an economic issue.
Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen. February 11, 2014 4 min read Opinions expressed by Entrepreneur contributors are their own. In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides
“The darker the color of the stamp, the less value it will have.” The aim of the brand is to show that the value of life should not be defined by the color of the skin. Is it clear to you? May 27, 2021 4 min read This article was translated from our Spanish edition
May 27, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you want your sales copy to generate more revenue? Consider the few seconds required to read that sentence; that is the same amount of time sales copy has to grab a customer’s attention in today’s digital age. In the 21st
May 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book
Your story motivates customers to choose your business, stay with it and help it grow. May 26, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Your business can’t afford to be a faceless entity — just one more potential choice in a sea of options. Thriving businesses connect with audiences on