Marketing News

June 15, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Creating an eye-catching and representative logo can be a challenging task for any business. Logos can misrepresent a company’s brand and offerings when business owners don’t consider the overall picture while creating them. So, where are small businesses falling short? To start,

September 6, 2017 6 min read The following excerpt is from the Staff at Entrepreneur Media Inc. and Jason R. Rich’s book Start Your Own Etsy Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you

June 15, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is a tried-and-true way to expand your audience and reach the right kinds of people. At least, it is if you’re working with the right influencers. But, how do you find the people who know their audience and know how

Join Facebook Ad Consultant Renee Bull to learn best practices to help increase your profit and digital footprint through Facebook advertising. Brought to you by T-Mobile for Business Digital marketing as a small business owner takes time and effort. Setting the right goals, avoiding unnecessary mistakes, and using tools to optimize processes are major keys

June 14, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. When @justaconstructionguy took off on Instagram, the account really took off. The story goes that a teenage girl (@barbzlovescarbs on Twitter) posted a screenshot of her dad’s new Instagram account in April of 2019, claiming he became an “influencer” to prove

Does being an “influencer” really mean anything anymore? And if so, how can we thrive in an era with deteriorating public trust?  June 14, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. A few years ago, you could have made the claim that we were in the “era of the influencer,”

Using the word ‘free’ in your marketing is a quick way to get attention, but it’s also a double-edged sword that has tripped up a lot of businesses. June 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. One of the most powerful words in the English language is the term

Most companies waste precious money that could have been used to created more sales. June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The executive sales leadership function (VP of Sales, Chief Sales Officer, etc.) is a huge role within a company, yet the title has been used in such

Take a fresh look at how you’re seen by your prospective customers. June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. It may still be a difficult idea to execute when you’re a small business, but the idea of not getting caught up in the minutia of running your business

Customers understand and remember visual content more than they do text. June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown that people respond much better to images, videos and other visual content than they

June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. 2020 cast many unprecedented obstacles for businesses. From the mass exodus of in-office work because of the Covid-19 pandemic to quantum shifts in consumer buying behavior, we saw many businesses struggling to stay afloat while managing a mostly remote workforce.  Other

June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it, no business owner likes writing copy. But unless you’re lucky enough to have a copywriter on your team, chances are you’re stuck penning your own emails, sales letters and Facebook ads. The trouble is, this can be a tedious

June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to hire an expert content marketer, but struggling to sort through the masses of marketers who say they have the writing chops? You’re not alone.  “Everyone — and I mean EVERYONE — thinks they’re a writer,” says Rebecca

June 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Continuous evolution across all facets of business is normal, but never has the pace been as fast as it is now. Technology and digital disrupters, changes in workforce skill sets and work patterns, and of course, the ongoing impacts of Covid-19

June 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure and manage multiple brands. The tendency is to jump straight to logo development for a new idea or innovation

June 10, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your recognizability and avoid alienating your existing customers. With this much at stake, a minimal design seems ideal. Minimalism

Amazon Prime Day is 30 hours of special offers, Black Friday- or Cyber Monday-style, and will be celebrated on June 27 and 28. June 8, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Dates for Amazon Day 2021 have already been

June 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I just finished reading Matthew McConaughey‘s autobiographical book Greenlights, and it has quickly found its way onto my “Best Books Ever Read” shelf.  Here’s what all nonfiction writers can take away from his book.  1. Practice your craft Matthew McConaughey is a long-term,