Marketing News

June 24, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. “Authenticity” would win the award for most-overused word in the influencer marketing world these days. Which means it would also elicit the most eye rolls. Nevertheless, authenticity remains the key differentiator between an influence-marketing activation that resonates with an audience and one

June 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Did you know there are nearly 93,000 Google searches every second? If you want your content to rank well within any of those relevant searches, search-engine optimization (SEO) and content marketing must be part of your strategy. But not just any

Teens have some inherent advantages when it comes to affiliate marketing, but adult affiliate marketers can learn a lot from their success. June 25, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing was once an exclusive opportunity for celebrities and big-scale influencers. Today, it seems as if everyone has

June 25, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The author is a Udemy instructor, entrepreneur, and digital innovator If you have a company or want to boost your personal brand, using

June 24, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. A few days ago, it was revealed that the short-term rental platform Airbnb kept a terrible crime committed in one of its accommodations a secret . However, the case is far

When you’re just launching and don’t have any clients yet, you need to build a schedule to stay consistent and effective. June 24, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As a relatively new freelancer, your primary job is finding and converting clients. It can seem fun to do things

Upgrade your digital presence by mastering SEO. June 24, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The business world is digital

Avoid these common mistakes to ensure your next real-estate decision is the right one. June 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. As an owner of a franchise, one of the biggest decisions you have to make is finding the right real estate for your businesses. Successful franchisees are

June 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Rumor has it that personal branding is set to transform marketing in 2021, but not in the way you might think. Today, the concept is more focused on humanizing business — and those behind the business. By establishing and strengthening a founder’s personal brand, there’s

June 19, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As the world reopens, consumers are changing their mindset and adjusting back to everyday life. They are spending more on products, services, and various offers from entrepreneurs. While the growth opportunities are tremendous, a lack of clarity often derails that growth. You

June 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The global B2B ecommerce market is valued at $12 trillion, and this number is expected to grow by 17% in 2021. And today, more than 90% of B2B marketers use content marketing to reach, nurture and convert prospects.  This is why content

June 18, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In a world inundated with competition, many entrepreneurs and small businesses look to marketing “tricks” to get results. It can be tempting to seek the quick, easy click-throughs that come from a catchy headline, but you always pay a hefty price for

Because your products deserve the best ecommerce assets. June 18, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Ecommerce grew by 44

June 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing does more than just boost a company’s sales and entice customers to buy products or services. Through marketing, a business can build and maintain its reputation while also creating a connection with its customers since it provides updates and other

June 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Sustainability is a very important concept today. From individuals and corporate bodies to multinational organizations, there’s a drive to reduce the negative impact of our activities on the environment, places and people around the world. There’s the moral aspect to this, which

Learn video and podcast creation to meet the newest generation of customers. June 17, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

September 13, 2017 8 min read The following excerpt is from the Staff at Entrepreneur Media Inc. and Jason R. Rich’s book Start Your Own Etsy Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you

Social media and marketing trends are constantly evolving. Here are four social media marketing trends that I believe every business online needs to implement and prioritize in 2021. June 16, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. With the rise of social media comes the increase in marketing being leveraged