Marketing News

Management tools are key for staying organized and not becoming overwhelmed by all of your brilliant podcast ideas. July 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs need to stay organized. Your podcast also needs to be organized. Thankfully, many software options can make life easier for business owners

July 4, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Technology is an engine of change that has slowly but surely transformed the world, down to the smallest facets of daily lives. It drives new needs, creates new patterns, and replaces older norms with newer ones. And advertising is one of

July 3, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In recent years, the word authenticity has become the smart marketer’s approach to building customer loyalty, and with good reason. The truth is — people are fed up with companies churning out perfectly polished brand images, well-crafted press releases, and corporate

July 2, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Much has been written about creative agencies needing a toe tag. For years, article after article and expert after expert have predicted a dim future for the model that inspired the three martini lunch. Most notably was when Procter & Gamble CBO Marc Pritchard called for

“We are no longer a photo sharing app,” said Adam Mosseri, director of Instagram, announcing that the app needs changes and will focus more on videos to compete with the popularity of TikTok. July 2, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to

July 2, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It might seem at first like TV is a fading media channel, but the data is somewhat up in the air. American networks are frustrated with Nielsen media consumption reports not because TV viewership is falling, but because consumption metrics on other

July 1, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. It’s been a long time coming. You’ve spent months planning, writing and editing your book to perfection. You’ve sent it off to the printer with bated breath in anticipation of being published. And now you’re probably wondering what next? Launching a book can

Arath de la Torre participated in the announcement of the Spanish company that made fun of this Mexican tradition. June 30, 2021 2 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This story originally appeared on México Desconocido The Mexican actor, host and

June 30, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The majority of brands focus solely on the number of social media followers they have and the level of likes and comments per post. While these are important metrics, focusing only on these metrics will keep you stuck in the mud rather than

But what if someone else developed that content for you?  That’s the idea behind user-generated content. Put it to work for you and it could elevate your brand to new levels — but there is no guarantee of success.   June 30, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. By now, most

Your prospects don’t know the awards you’ve won or the flagship clients you’ve served. They don’t know how reliably you’ve solved problems in the past. They don’t know what to do next. You have to spell it all out for them. June 29, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own.

June 29, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Picture the scene: It’s 2021, and the enormity and popularity of digital marketing is providing entrepreneurs with a plethora of opportunities and the ability to tap into an audience of hundreds of thousands, if not millions, of potential customers, all at the

June 28, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. While there is a lot of value in self-publishing, there is also a lot that can go wrong if a writer dives into the venture unprepared.  Some self-publishing companies help with marketing. Most, unfortunately, do not. Without any guidance or marketing support,

June 28, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Distractions. All of us have probably been suffering from a few of them. Journalists are no different. That’s why working on public relations (PR) efforts like media relations can be more challenging than ever right now. As you consider how to get a

June 27, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. If you know the story of David and Goliath, you already know what it means to be a challenger. As a tale of thinking differently to overcome seemingly insurmountable competition, it’s an important lesson for today’s entrepreneurs.  Rather than being defined

Digital SMEs grow revenue and profits up to twice as fast as their offline counterparts. June 27, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Paying for a coffee through an app on

June 24, 2021 6 min read “What is something you pretend to know about, and why?”  The question appears on a light blue card decorated with four gender-neutral faces, their eyes shut. As you move through the deck, the card colors change — to green to yellow to pink — and the eyes gradually open.

June 24, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the sayings. ”People do business with those that they know, like, and trust.” ”People buy you before they buy the product.” Right? But how do you actually apply those sayings? What are the principles to follow? Where do you start?  Here