Marketing News

This July 17 is World Emoji Day. We leave you 4 tips to use emojis correctly at work. July 15, 2021 2 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. With information from Hootsuit Spain This July 17 is World Emoji Day (

Do you remember these ads? If you were born in the 80s, sure you are. July 14, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. When I was a child, I loved a water commercial that appeared on afternoon shows where

The two are often confused. July 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do business with you. As advertising loses its effectiveness, marketers are on the hunt for

July 14, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Sixty-five percent of total ecommerce sessions were generated through search in 2019, and the global ecommerce market is projected to produce $4.89 trillion in retail sales this year. Among those search-generated ecommerce sessions, more than half have come from organic searches, according to Statista’s

Pay attention to these tips so that you start seeing positive results on your social networks. July 13, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. By: Andrea Navarro, Project Manager at SpicyMinds.

July 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Many startups (like ours) don’t have outside investors. We have chosen to self-fund our business, which has its pros and cons. While we are maintaining control (a good thing), one of the biggest challenges is funding marketing, which as we all know,

July 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Five people approached me last month to “write about them in the news.” Four of them wanted to pay me for it, which is a guaranteed way to ruin your writing career. One of them, from LinkedIn, replied with a laconic “I

July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I clearly remember when the Guardians of the Galaxy comic was released. The title alone hooked me, so I picked it up along with a few others and took it home. Talk about a disappointing comic. The characters were bland, the stories

July 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The concept of data literacy didn’t exist when I started my career in marketing in the mid-1990s. We had few marketing channels, all of which were offline, and we had to track them manually in spreadsheets. We distributed leads to our

July 9, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. While in-person events have been mostly non-existent over the past year, the world is opening back up and eagerly looking for opportunities to connect in person again. Even though people are most excited about this in-person aspect of the future following a

July 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In high school, my friends were getting jobs at the mall that made them miserable. I did not want to do something I hated, so I started my career at a young age as a freelance copyeditor. I quickly realized I

July 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s a particular challenge associated with being an industry pioneer; you have to create awareness of a problem as well as its remedy. In some cases you’re filling in a well-known gap with an easily understood solution. In others, your product

July 8, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Today there are entrepreneurs around the world who, without being agents of a government, are more popular than some presidents. We recognize them

July 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Looking into her eyes, the rising sun shimmering through the trees, I remembered how I first fell in love. That’s when I realized my approach to business was all wrong. As an entrepreneur and writer, everything is a lesson about business, and

July 7, 2021 15+ min read This story appears in the July 2021 issue of Entrepreneur. Subscribe » Mic Hensley won’t put on a dress. His fans would die for him to wear one when he livestreams to more than a million phones and Facebook pages while making sales for Pink Coconut, which sounds like

Content marketing is a way of providing your potential customers with informative content to questions they seek, with the purpose of meeting a need. July 6, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their

July 5, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Putting the customer at the center of the business today is more than a phrase; It is a comprehensive strategy that any company

July 5, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. How would you describe SEO as a concept? Some might call SEO a necessary evil, describing a constant uphill battle against updates and algorithms. Others might say SEO is obsolete, citing Google’s shift to Natural Language Processing and hatred of over-optimized