Marketing News

Opinions expressed by Entrepreneur contributors are their own. Like their clients, and just about anyone seeking to grow a business, marketing agencies need to adapt to remain relevant, and firms that fail to do so are destined to join a long list of now-defunct enterprises. Here are five critical changes to consider to stay ahead.

Opinions expressed by Entrepreneur contributors are their own. In the fast-paced business world, there is no asset more valuable than leads, as they are the key drivers of growth and profitability. As is often the case, many leads within your CRM may become inactive and be classified as ‘dead’ due to their lack of recent

Opinions expressed by Entrepreneur contributors are their own. “That is an easy one. You have two choices: Either you get your best people in the room and figure out a way to drive your costs way down and compete on price, or you give everything you’ve got to differentiate like hell.” While attending my first

In the next episode of our Leadership Lessons series, host Jason Nazar chats with a fellow lifelong entrepreneur with experience building companies and leading high-performing teams. Over the past two decades Brent Handler has been a pioneer, transforming the way people take vacations. In 2002, Handler co-founded Exclusive Resorts and served as its President until

Esto es un extracto de The Ultimate Guide to Instagram Business, 2nd Edition (La guía definitiva de Instagram para negocios, 2da edición) de Kim Walsh Phillips, disponible a la venta en inglés. Cuando se trata de crecer tus número de seguidores en Instagram, hay muchos consejos contradictorios por ahí. He probado lo que funciona y

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has always been around in some capacity, with big brands and superstars forming partnerships. However, social media has lowered the barrier to entry for smaller businesses. No longer do you need the name recognition of a legacy company to get all the benefits of collaborating

Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now. When it comes to growing your Instagram following, there is a lot of contradictory advice out there. I’ve tested what works and what doesn’t and

Opinions expressed by Entrepreneur contributors are their own. When you think of the word influencer, you imagine a creator with hundreds of thousands of followers across social media channels promoting a brand product. Some of the world’s biggest brands to rising startups partner with influencers every day because it’s a unique opportunity to connect with

Opinions expressed by Entrepreneur contributors are their own. Business reputation is the public perception of the brand, its products or services and its treatment of employees and customers. A good reputation serves a company well, but a lousy reputation inflicts damage and potential ruin. That is not to say a company cannot come back from

El copywriting o redacción publicitaria es otra herramienta de marketing para añadir a tu estrategia publicitaria. El texto escrito correctamente puede hacer o deshacer tu campaña de marketing. Sigue leyendo para descubrir todo lo que necesitas conocer sobre la redacción publicitaria y cómo mejorar tus habilidades de redacción para escribir textos excelentes. ¿Qué es copywriting

Opinions expressed by Entrepreneur contributors are their own. Remember the last time you heard a great piece of music, and it moved you, transported you someplace else? Maybe it made you melancholy, or perhaps it made you happy. Whatever your response, it took you on an emotional journey, and the chances are the memory of

Opinions expressed by Entrepreneur contributors are their own. It is well known that Google’s algorithm is updated from time to time. With each new update, there are changes in what every website must do to improve its ranking in search engine results. This article will show you how to rank your website after the newest

Opinions expressed by Entrepreneur contributors are their own. In today’s era of ever-evolving digital media, building relationships with journalists remains more important than ever. Journalists are constantly inundated with pitches, press releases and requests for coverage, making it difficult for any one message to stand out. But with a strong relationship in place, your message

Opinions expressed by Entrepreneur contributors are their own. Personal trainer Miriam Fried built her business, MF Strong, primarily by posting how-to videos on her social media channels, like Instagram, TikTok, and Facebook. But when it was time to expand from a virtual presence to a brick-and-mortar location, she realized there was more heavy lifting to

Las redes sociales transformaron diversos aspectos de nuestras vidas, convirtiéndose en una herramienta fundamental en el día a día, bien sea para informarse, conectarse con amigos y familiares, seguir figuras que admiras, e incluso a la hora de seguir recomendaciones y comprar productos online. Actualmente, estas son parte fundamental en las estrategias de marketing de

Opinions expressed by Entrepreneur contributors are their own. As the economic climate continues to fluctuate and uncertainty prevails, the only thing startup founders should be doing is ensuring their survival. In a downturn, having solid financials is not enough — you need to be visible. Without effective visibility and publicity, even the most profitable and

Opinions expressed by Entrepreneur contributors are their own. You’ve just launched your dream business. You’ve been diligently marketing your products on social media, optimizing your website for SEO and preparing your inventory for your first major sale. You’ve amassed a significant following, and there’s a real interest in your products and your company. However, when

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced digital world, creating content is essential for businesses to stay competitive and engage their target audience. Businesses invest heavily in developing and promoting content to reach their target audiences, from social media posts to blog articles. However, with so many different types of content