Marketing News

It’s not surprising that new and improved online SEO tools constantly appear to help us identify search trends and design valuable web positioning campaigns. September 5, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. SEO positioning is a crucial aspect of effective digital marketing. Therefore, it’s not surprising that new and

September 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve ever spent any time on LinkedIn over the past year, you’ll find it stuffed with search queries looking for the “best” marketing and client acquisition programs. Instead of another cookie cutter corporate messaging strategy filled to the brim with

September 3, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Editors are saying the farmhouse is over. They want color. The bolder the better. Your clients, however, are clamoring for the farmhouse. What’s a designer to do? If you’re aware of the PR farmhouse dilemma, you feel frustrated. You’re stuck between

September 3, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Heraclitus said, “There is nothing permanent except change.” Well, we’ve all witnessed the validity of that claim firsthand. COVID-19 came and changed everything.  But with new things come uncertainties. We all went remote during COVID-19, but as Corona starts to ease

September 2, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Storytelling has become quite the brand buzzword these days, and for good reason: It’s been proven to be 22 times more memorable than facts, and it releases feel-good chemicals like dopamine and oxytocin in our brain that help us stay engaged, create

September 2, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Without a doubt, Google Analytics is the best gift that Google has given us — a free website analysis service that provides information on how users find and use company websites. Web Analytics refers to the measurement and analysis of data meant to inform

September 2, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. There are many online marketing strategies small businesses can use to get ahead of the competition. One strategy is Pinterest marketing, which leverages the popular social media platform that has become one of the most effective promotional sites on the internet.

Achieve quick wins for small-volume phrases that matter. September 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. SEO is an incredibly competitive form of online marketing, especially when attempting to rank for high-competition keywords with high monthly search volume. Many businesses target the wrong keywords and never experience the true

In the words of the senior product manager, users want more creative tools to make engaging videos. September 1, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. One of the things I like

September 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. You may have heard about drip marketing. But, likely, you haven’t heard about Deep Marketing. Drip marketing is a way to send emails to your prospects using an email autoresponder that keeps in touch with your leads through marketing automation. Deep marketing

September 1, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. What does it mean to be an entrepreneur? Being in charge of a company that seeks to promote entrepreneurship, it is a question

In the past, one TV commercial could reach tens of millions of people at once. Those days are gone. August 31, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. For the past 60 years, TV represented the best way to reach the masses. With one commercial, you could reach a wide audience of

There is so much more we can do today with media mentions in order to maximize market exposure, authority and profitability. August 31, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. Public relations has long been considered an effective way to build a positive, long-lasting reputation, along with more visibility and exposure

August 31, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The convergence of social media and commerce has never been more exciting than now. Accelerated by the pandemic, direct to consumer ecommerce has become a top priority for creators, small businesses and legacy players looking to diversify their revenue streams. Pinterest,

August 29, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. You’ve likely come across a great many business owners’ social media declarations of how they built a seven-figure coaching, consulting or marketing agency. It’s worthwhile, even while regarding such self-promotion with the requisite grain of salt, to recognize its simple inherent

You can buy marketing, sales or attention, but product-market fit should always take center stage. August 30, 2021 4 min read This story appears in the September 2021 issue of Entrepreneur. Subscribe » “I want to increase my sales. Does that mean I need to buy ads?” — Edward, St. Louis Sure, you can buy sales.

A study revealed that TikTok is the only social network where ads with sound generate significant lifts in purchase intent and brand favorability. August 30, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. TikTok is a fast-growing platform for many reasons, and one of them is how it’s redefining the way

The truth is that you can be successful without becoming overwhelmed. August 29, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As the online coaching industry becomes more saturated, it can quickly be a challenge to stand out as an influential leader. As most coaches charge an average market rate by