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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. One morning, an Upper East Side lady showed up in my office with some unique makeup. Later on, she explained the makeup was inspired by the raccoon she saw the night before in the backyard of her townhouse.

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Depositphotos.com Startups usually have a limited marketing budget, but a successful referral program can bring you many clients without having to pay anything up front, minimizing the risk of investing large amounts in marketing and not having the desired effect. However, a referral program

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. We live in a world with so much noise. We are constantly bombarded with a “click here”, “subscribe there” or “If you buy this x product your life will be so much better,” — you get

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In marketing, a traditional rule of thumb has been that it typically costs about five times as much to acquire a new customer as it does to keep an existing customer. Better analytics, tools and business models

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Conscious consumers perceive the virtues of sustainable products, according to Deloitte, as advocacy, altruism, spiritual alignment and in some cases, self-fulfilment. A pre-owned Chanel 1997 bag can be as sought-after as Gabriela Hearst’s constantly waitlisted Nina bag. This makes sustainable

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Marketing your offerings to millenials can certainly be a challenge. Marketers across the globe no longer have the luxury of creating simple, direct and straightforward content that caters to a large audience.  In 2021, content marketing holds a prominent

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Most people don’t even know that Red Bull is based in Austria. The energy drink company does such an outstanding job of marketing across the globe through hosting extreme sports events, packaging and overall attitude that

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Most of us have heard the famous quote: “Half my advertising spend is wasted; the trouble is, I don’t know which half” (there is debate regarding the author). Unfortunately, decades later, many entrepreneurs, even the most

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Creative director and graphic designer, Thomas Ollivier, did a project where he imagined large internet platforms as physical objects which he called, “Re: Birth” . He created a series of objects that were popular in the 80’s with the design of different social networks.

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Depositphotos.com Well said Warren Buffet: ” It takes 20 years to build a good reputation and 5 minutes to destroy it .” In the business world (and especially

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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Let’s be honest. Search engine optimization (SEO) sounds a bit like a scam on the surface. Google is a search engine designed to give people the best, most relevant and most authoritative results possible. SEO is

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. March 2020 marked a major shift in the way real estate is marketed and sold. As the world locked down for an indefinite period, house hunters found themselves locked out of prospective homes. Open houses became

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. It’s not every day you hear the word “deliverables” come out of the mouth of a 21-year-old. But Masai Russell isn’t your typical young adult. The four-time first-team All-American in track and field at the University

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Susan Bennett checked her email one morning back in 2011 and quickly realized her life was about to change. “A fellow voice actor friend of mine emailed me and said, ‘We’re messing around with this new iPhone

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects