Marketing News

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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In late September, McDonald’s decided to phase out their signature plastic Happy Meal toys in favor of new ones made with renewable, recycled or certified materials that, to quote the fast-food giant’s own words, “will result

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. How can you prove to customers that you are a trustworthy business that actually cares about doing the right thing? While there’s no 100% foolproof way, there are some things you can do that can go

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. “What’s in a name?” Shakespeare’s Juliet once asked. Perhaps a rose would smell just as sweet if it were called something else, but when it comes to your startup, a name can be integral to your

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The Matrix film depicts a future in which reality, as perceived by most humans, is a false simulation created by sentient machines to pacify and subdue the human population, while their bodies’ heat and electrical activity

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In the days of Michael Jordan, the process of marketing was quite simple. A brand with the most money controlled the athlete, owned the delivery and created the opportunity. Strolling out lavish marketing campaigns through print, television

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. We’ve all seen how powerful branding is — it can make us associate the color red with a certain soda maker or a swoosh with a specific shoe company. Crafting your own personal brand is your

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. WhatsApp Business has excellent news for entrepreneurs and consumers who use the platform. The messaging app has just launched the new ‘Collections’ feature to make shopping

October 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Cloé Luv believes branding is the most important step in business. “Branding dictates how you roll out everything from customer service to company policies,” she says. Luv is the founder of Brooklyn coworking space, Cloés Corner and 501c3 non-profit organization Women With Voices, which helps women navigate and

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Artificial intelligence (AI) is working its way into every imaginable industry. With it, we’re opening the door to automation, better data analytics, higher productivity and a host of other business benefits. But we’re also seeing radical

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. El Buen Fin vía Facebook The Good End of 2021 raises scenarios that were expected in the near future. Digital acceleration, a profound change in consumer behavior, reflected in the increase in online purchases, for example, and the end of cookies , anticipate radical

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Hiring influencers can get expensive for startups. You pay them and give them free products. They post about it on their social media, and you go on your merry way and hope that their audience sees it

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. It is no secret that thanks to the pandemic, ecommerce has become the main way by which people consume many products. Giants like Amazon , Shein

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Digital marketing is a bright new frontier in business advertising. Just a few decades ago, platforms like radio, print and television were the primary options for marketing our products — but today, the digital options are almost

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Case studies may not be as sexy as a well-placed advertisement or as moving as a well-scripted commercial, but they do have their place in a marketer’s proverbial quiver. When one thinks of effective ways in

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The consumer ecommerce industry has spent two decades building a huge, complicated set of tools and systems that track and analyze what people do on the internet. Different people have different opinions about this, and that

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages of their lifecycle. But when used in conjunction with one another? The

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Every single brand is a retailer these days. Given what we’ve experienced in the past 20 months, most of our shopping is now done online through digital channels. Consumer behavior has shifted simply because people have