Marketing News

Opinions expressed by Entrepreneur contributors are their own. Whether a startup or a Fortune 500 company, earning positive and continuous media coverage is an important part of building strong relationships with customers, partners, investors, employees, regulators and other key audiences. Yet even the largest organizations often do not have a steady stream of news to

Tu logotipo es el rostro de tu marca, lo primero que las personas ven y asocian con tu negocio. Por eso es crucial crear un logotipo que no solo destaque, sino que también resuene con tus clientes. Tomemos a Coca-Cola como ejemplo. Su logotipo es uno de los más reconocibles en el mundo y la

Opinions expressed by Entrepreneur contributors are their own. Your logo is the face of your brand, the first thing people see and associate with your business. That’s why it’s crucial to create a logo that not only stands out but also resonates with your customers. Let’s take Coca-Cola, for example. Its logo is one of

Opinions expressed by Entrepreneur contributors are their own. The legal space is ultra-competitive. Attorneys and legal professionals will already know this not-so-secret fact. Marketing yourself and your team is vital to attract clients to your firm/organization. Historically, the legal space has been dominated by bombastic personalities taking to television and billboards that line the busy

Opinions expressed by Entrepreneur contributors are their own. In today’s highly competitive coaching and info-product industry, building trust and credibility is essential to stand out from the crowd and dominate your market. Amidst the noise and saturation, social proof is a powerful tool that can help you establish your reputation, eliminate objections and inspire confidence

Opinions expressed by Entrepreneur contributors are their own. It’s estimated that more than 218 million Americans will shop online this year. Countless more will research products and services, engage with brands and start their customer journey on a company website, even if they end up purchasing offline. For marketers, it’s never been more urgent to

Opinions expressed by Entrepreneur contributors are their own. As a marketing exec (and someone who works with dozens of other marketing execs to grow their brands), I am bone-tired of hearing about marketing in a recession. I don’t mean to minimize the challenges we’ve all faced over the last year-plus; my team has seen them

La optimización para motores de búsqueda (SEO, por sus siglas en inglés) ayuda a aumentar el tráfico del sitio web mediante la mejora del posicionamiento en los motores de búsqueda. Si te has preguntado si tu pequeña empresa realmente necesita centrarse en el SEO, no estás solo. Más del 50% de las pequeñas empresas no

Como seres humanos, contar historias es parte de nuestra naturaleza, desde las antiguas pinturas rupestres hasta las redes sociales modernas. En el mundo de los negocios de hoy, contar historias resulta esencial para crear una conexión más profunda con la audiencia. Va más allá de la promoción de productos, ayuda a generar confianza para establecer

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) helps increase website traffic by improving search engine ranking. If you’ve wondered whether your small business really needs to focus on SEO, you aren’t alone. Over 50% of small businesses don’t have an SEO strategy, and 22% have no plans to create or

Opinions expressed by Entrepreneur contributors are their own. As humans, storytelling is ingrained in our nature, from ancient cave paintings to modern social media. In today’s business world, storytelling is essential to create a deeper connection with the audience. It goes beyond product promotion, helps build trust and emotional connection, and drives sales. Let’s explore

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you’re trying to engage your audience and get them interested in what your business offers, you should

Opinions expressed by Entrepreneur contributors are their own. The old saying goes, “Sales cures all,” and that may be right, but how exactly does a savvy businessperson intending to grow a franchise go about boosting their sales numbers? My inbox and social feeds are filled with “helpful” pitches by marketing professionals — digital marketing, PR

Opinions expressed by Entrepreneur contributors are their own. Recession. The very word makes us nervous. It’s rooted in the word recede — to withdraw, diminish, decrease — as in “his hairline is receding.” You get the picture. No wonder it gives us the heebie-jeebies, especially if you run a business. Economic downturns usually trigger all

Cuando piensas en la palabra influencer, imaginas a un creador de contenidos con cientos de miles de seguidores en redes sociales promocionando un producto de marca. Algunas de las marcas más grandes del mundo se asocian con personas influyentes todos los días porque es una oportunidad única para conectarse con nuevas audiencias. Es una estrategia

Opinions expressed by Entrepreneur contributors are their own. How much weight do words carry in building our personal brand? A lot! Building our own brand and that of our company, especially if you are executives or founders, revolves around what you do and what you say about what you did. As someone who focuses on

Opinions expressed by Entrepreneur contributors are their own. It’s critical for brands to understand the power of a search. If you’re a consumer looking to find information, such as the best advice for a young entrepreneur, your first stop is going to be everyone’s friend, the search engine. Whether a Google devotee or a Bing

Opinions expressed by Entrepreneur contributors are their own. If you’ve ever done the marketing agency shuffle — hopping from agency to agency trying to find one that meets your expectations — then you know how hard it can be to start new campaigns over again. But what if you could go into your next season