Marketing News

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. “The leads are weak!” says Shelly. “The leads are weak; you’re weak,” exclaims Blake from downtown. This dialogue from Glengarry Glen Ross shows the great struggle that salespeople have when trying to find a qualified lead.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Are you the owner of a small or medium-sized business and would you like to acquire more skills to improve your business and be successful in

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The digital-information age has created opportunities for entrepreneurs to get in front of the over 4 billion daily internet users. Social media alone offers business leaders a chance to reach a large audience easier and with

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business Insider Intelligence. Furthermore, it

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Ready for your close-up? In the age of the perpetual 24/7 news cycle, all business leaders need to be prepared and ready for the media to come calling during a crisis or controversy. It’s not just journalists

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Facebook , Instagram and its entire network of services, including WhatsApp , and even the internal communication tools

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. For almost every company or organization, continued growth isn’t just important, it’s essential. Without growth, profitability may decrease. Without growth, employee satisfaction and customer experience could diminish. Without growth, your competitors may overtake you. Without growth,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Many things have changed about email in the past year. While engagement increased since the pandemic began, Apple’s recent updates to email privacy have caused email marketers anxiety.  Apple’s Mail Privacy Protection prevents senders from tracking

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The edition of Buen Fin 2021 will be held from November 11 to 17. More than 500 companies

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The million dollar question: how do I attract more customers? Today there are many digital and physical marketing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. These days, a business that’s trying to make it in today’s flooded market simply cannot afford to exist without effective digital marketing strategies. This is where starting an actual digital marketing agency can prove to be

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. As brands constantly invent new ways to engage with their audience, customers are concurring with new technology faster and faster. They expect a higher form of a relationship with their brands — customer service just won’t

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. What is trending on social media today is old news tomorrow. I am reminded of this truth at the dinner table with my two teenage daughters. The conversation usually goes something like, “Hey girls, have you

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The most successful proactive PR efforts often stem from simple, easy-to-understand ideas. The core idea needs to be memorable and easy to explain, but from there, you can get creative and have some fun maximizing attention to

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. While the B2B segment has grown phenomenally over the last decade, only a couple of years ago it was seen as a hit-and-miss exercise. Having practical tools to identify the target audience, then creating strategies on their requirements, customizing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Identifying business needs and crafting communication that focuses on just that — that is the power of account-based marketing (ABM). In today’s market, where excellence is also competitive, this could be the best solution for strengthening marketing strategies. With its capacity

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. A whistleblower revealed that Facebook prioritized profits over people, an announcement that was supposed to be shocking, I suppose. And then The Verge ran a story announcing that Facebook intended to change its name and rebrand the

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Affiliate marketing is one of the most interesting and lucrative industries on the Internet, in which commissions are earned from promoting a company and/or driving a sale. It consists of a vigorous hub of web publishers