Marketing News

Opinions expressed by Entrepreneur contributors are their own. The last quarter has always been the most important quarter for any retail business. Most stores and companies do about 20-30% of their business for the year in Q4. Regardless of what type of retail business one has, this time of year is crucial to having a successful

Opinions expressed by Entrepreneur contributors are their own. With millions of business websites online, and millions more constantly being created, it’s essential to craft a strategy to stand out from the competition, and hiring a digital marketing company is one of the most effective ways to achieve this, especially for small or medium companies without

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus . No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it is a

Opinions expressed by Entrepreneur contributors are their own. Today’s digital marketers are swimming in such a sea of data that sometimes it feels like you’re simultaneously drowning and treading water. Then, artificial intelligence walks majestically into the sea of data to serve as your life jacket. There has been a lot of hype around artificial

Opinions expressed by Entrepreneur contributors are their own. Any higher-ed practitioner with their finger on the pulse of enrollment during the past 22 months would likely agree that the pandemic has affected undergraduate enrollment across the country. However, there were clear signs prior to the pandemic indicated that an enrollment challenge was on the horizon.

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Just about every industry is crowded with competitors. For entrepreneurs, that means you must find a way to

Opinions expressed by Entrepreneur contributors are their own. The concept of “content marketing” has been around for the last two decades, but it’s only now gaining traction because it has become possible to measure the effectiveness of content. A key metric by which content marketers are judged is engagement ⁠— how many people are clicking

Opinions expressed by Entrepreneur contributors are their own. In 2010, Coca-Cola had a coup of sorts when they managed massive resource cost savings using business intelligence for their sales data. The brand was struggling with integrating data from 74 unique bottlers’ databases, disparate in their capabilities and analytical tools and spread across the country. The company needed

Opinions expressed by Entrepreneur contributors are their own. In marketing, we hyper-focus on net promoter scores and customer-centric operations, which is all well and good, but there is one enormous area of feedback that business leaders ignore too often, and it’s right under their noses. A question every one of them should be asking is,

Opinions expressed by Entrepreneur contributors are their own. Google provides an excellent service to the world, enabling us to search the web for information, products and whatever else we’re looking for. It even does the heavy lifting of determining which results are a “best fit” for our queries, providing us only with contextually relevant entries

Opinions expressed by Entrepreneur contributors are their own. You’ll pay about $50 for a marketing strategy designed by an anonymous marketer on Fiverr while world-renowned entrepreneur Gary Vee would bill close to six figures for a 60-minute presentation sharing his marketing knowledge. As we approach 2022, it’s clear that a strong personal brand is a solid

Opinions expressed by Entrepreneur contributors are their own. Buying followers on Instagram is becoming more popular, with many celebrities, influencers and companies purchasing them to boost their social status. People are paying for these fake accounts to create the illusion that they have a more significant following than they do. This phenomenon has become so widespread

Opinions expressed by Entrepreneur contributors are their own. Simply described, high-level clients are those who want the ultimate solution — one that will, without doubt or complication, get them the results they’re looking for. They don’t like to waste time shopping around and making wrong choices, and here are the things you need to work

Opinions expressed by Entrepreneur contributors are their own. A business persona can be defined as the profile of a product’s typical customer. Each business can have multiple personas and they should be at the center of the whole marketing strategy.  Most of the time, the rush to get a product to the market or the

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Giveaways meet three main objectives: to publicize different brands or accounts at the same time, grow the community quickly through anchor accounts and obtain a winner that motivates others

Opinions expressed by Entrepreneur contributors are their own. According to LinkedIn, the platform has 800 million members in more than 200 countries and territories worldwide. It’s the home for decision-makers, corporate executives, entrepreneurs and employers to connect, collaborate, recruit and share their thought leadership in a particular industry or area of expertise. But did you know

Opinions expressed by Entrepreneur contributors are their own. What is artificial intelligence (AI)? Artificial intelligence is a rising technology in today’s world and is already being used in many ways. From self-driving cars to language translation software, AI has proven to be so much more than we thought it was in the past. AI is

Opinions expressed by Entrepreneur contributors are their own. The strategy of optimizing brand communication based on customer information may appear very simplistic at first sight. But the layers it encompasses are anything but simple. Customer communication and engagement is the starting point, but the focus should be on collating deep insights into customer preferences, needs, demands and analysis to craft strategy.