Marketing News

Opinions expressed by Entrepreneur contributors are their own. The two most common queries I hear from nonprofits are how to increase brand awareness and how to raise more funds online — challenging efforts that are compounded by the fact that most organizations have limited resources and are risk-averse. So, how do we tackle this dilemma? Put
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Opinions expressed by Entrepreneur contributors are their own. Outreach is a huge aspect of business. All editors or owners of a company have gotten some form of outreach email. Even though several areas of outreach have been automated, there is still a need for manual outreach. Here’s how you can improve each area of outreach.
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Opinions expressed by Entrepreneur contributors are their own. Have you ever felt frustrated or bitter marketing your expertise? Felt like no one is listening? Learned strategies, followed them to a T, yet generated scattered results? Those of us running smaller businesses, especially coaches and experts, have all been there. The sad reality is that most people get stuck
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Opinions expressed by Entrepreneur contributors are their own. If you have been paying any attention to the social-media movement in the last decade, then you will know the name Gary Vaynerchuk (Gary Vee). Vaynerchuk has had a pillar-like presence in the marketing, social-media and brand-building space for the last 10 years. He’s always been known for reaching into new
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Opinions expressed by Entrepreneur contributors are their own. It’s no longer a secret that we’re now living in the era of digital transformation. The travel industry has experienced significant changes as well, pushing advertisers and brands to consider new messaging, channels and approaches before campaign launches.  After a long period of being locked up, travelers are
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Opinions expressed by Entrepreneur contributors are their own. Businesses typically hire a marketing agency when they need help. Their internal marketing efforts aren’t working, or they don’t have the resources or capacity to handle marketing by themselves. In any case, this arrangement is a show of trust — clients trust their agencies to handle their
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Opinions expressed by Entrepreneur contributors are their own. A new year is a perfect opportunity to take a close look at your website and make sure your SEO is doing all the work it can be. Best SEO practices change frequently, depending on the almighty Google algorithm, the ways in which users approach their searches,
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Opinions expressed by Entrepreneur contributors are their own. Public relations is a common buzz-phrase in business language today, but too few industry professionals actually grasp its true meaning, and how to make it reap maximum benefits. First and foremost, PR is not the same as marketing, and it’s entirely different than advertising. Put simply, it
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Opinions expressed by Entrepreneur contributors are their own. Take it from me: rebrands are exciting — full of a fascinating mixture of promise and chaos — but they can also become total messes if not executed with precision and proactivity. The trouble is that this task happens so rarely in a company’s journey that few people
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Opinions expressed by Entrepreneur contributors are their own. For many business owners, brand reviews on sites like Yelp, GMB and other review platforms may sometimes seem a little like background noise — unavoidable and always there, but also easy to lose track of or forget about, particularly with so much else involved in managing a competitive enterprise. 
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