Marketing News

Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization (SEO). To see a true return on that investment, you need to track results, but doing so can be tricky, especially if

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The demand for video marketing is growing fast. Eighty-eight percent of consumers want to see more video from

Opinions expressed by Entrepreneur contributors are their own. If you are a fan of the movie Office Space, then as soon as you read the word “printer”, I know it will conjure up the vision of the motley crew at Initech ritualized destruction of the infamous printer.  Twentieth Century Fox One question that has perplexed me for years since I saw this film is: Why didn’t the brilliant management

Opinions expressed by Entrepreneur contributors are their own. Do you feel left behind? Inflation is soaring, and pushing the prices of your grocery bill higher and higher? Would you benefit from another income stream? Developing what’s often referred to as a “side hustle” is all the rage these days. You see them all over, especially

Opinions expressed by Entrepreneur contributors are their own. As more companies realize the necessity of organic traffic and strive to drive more customer engagement, the need for original content is bound to increase. But the good news is that machines are now available to help you keep up with the challenging content demand. No matter what

Opinions expressed by Entrepreneur contributors are their own. The success rates for startup businesses are dismal. According to Forbes, a renowned media outlet, up to 90% fail. And this is for both B2C and B2B brands. Now, if you are a founder, this should worry you. But do not worry. In this post, I am

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Marketing can get expensive fast for a small business. Between paying for an email marketing client, paid ads,

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Every company needs positive public relations. Whether you’re a giant like Airbnb with a new service to promote, or

Opinions expressed by Entrepreneur contributors are their own. Link building is an indispensable part of search engine optimization (SEO) in the modern era. In case you aren’t familiar, link building is the practice of establishing links pointing to your domain on external websites, usually publishers. Each link you build to your domain is going to

Opinions expressed by Entrepreneur contributors are their own. The marketing industry is on fire. With 50 percent of the top 10 marketing jobs being in the explosive digital/media space, it’s no wonder this generally recession-proof industry sparks so much interest among potential college students. But since the cost of college has skyrocketed 25 percent, more parents and

Opinions expressed by Entrepreneur contributors are their own. In this digital age, competition seems to be more rampant than ever. The attention of customers is scattered due to the many choices they enjoy. Proper competitive research is fundamental to shield and set your business apart.  The best way to stay ahead of your competition is

Opinions expressed by Entrepreneur contributors are their own. If you aspire to be a coach, consultant, creator or online entrepreneur, you have to write. A lot. From email newsletters to blog posts to snappy captions on social media and more, written content communicates who you are and what you do in a way that appeals to

Opinions expressed by Entrepreneur contributors are their own. Like many of you, I had a job in retail at the start of my working life. Retail positions were easy to get as a young, single person, and the discounts on merchandise or food were a fantastic perk. But I never really thought about where the

Opinions expressed by Entrepreneur contributors are their own. Social media is constantly evolving, and keeping up with the trends is difficult. People who deliberately made marketing plans for 2021 had to accommodate many shifts to make through. As an industry expert, I helped many influencers and businesses to formulate strategies to enhance engagement and growth.

Opinions expressed by Entrepreneur contributors are their own. One of the most important goals in PR is to secure media coverage. “Placements” are the lifeblood of our industry. “Publicity,” “press” or media “hits” are how we show value. But whatever the descriptor used, media coverage is almost always a good thing. However, when a PR

Opinions expressed by Entrepreneur contributors are their own. Consider the insanity of this statement: “Recently it’s become apparent that quality food and regular exercise are crucial to one’s health. That’s why I decided to eat a high-quality meal once per week and ride my exercise bike every Saturday morning.” Everyone understands that engaging once-weekly in

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. These days, many businesses rely on extraordinary photography for ads and marketing campaigns to try and differentiate from

Opinions expressed by Entrepreneur contributors are their own. Cheers to the New Year! Now that the holidays are finally behind us, we can focus on making more money in 2022 with more high-quality sales appointments, which I believe are the only ways of truly hitting sales goals. The challenge is, of course, finding these appointments